What's included

• Ideal Customer Profile (ICP) & Target Account List

  The foundational strategic document that defines exactly which companies are the best fit for your solution. This ensures all efforts are focused and efficient, targeting accounts with the highest potential value. Includes: ICP Definition: A detailed profile outlining firmographic (industry, company size, revenue), technographic (tech stack), and demographic (target title, department) characteristics. Tiered Target Account List: A curated list of 100-500+ target accounts, often segmented into tiers (e.g., Tier 1: High-priority, Tier 2: Medium-priority) for focused campaign execution.

• Multi-Channel Outreach Campaign Setup

  A fully built and operational outbound strategy that engages your target accounts across multiple professional channels to maximize visibility and response rates. This is not just a one-off blast, but a sequenced, multi-touch approach. Includes: Email Sequence Design: A series of 4-8 personalized, value-driven emails built in an outreach platform (e.g., Outreach, Salesloft, Lemlist). LinkedIn Engagement Sequence: A structured sequence of connection requests, follow-up messages, and content engagement designed to build rapport on the world's largest professional network. Campaign Calendar: A detailed schedule outlining the timing and interplay between each touchpoint (email, LinkedIn, phone, etc.) for a cohesive prospect experience.

• Lead Qualification & Handoff Framework

  A clear system to ensure that only sales-ready leads are passed to your sales team, maximizing their efficiency and conversion rates. This defines what a "qualified lead" means for your business. Includes: Qualification Framework: A documented methodology (e.g., BANT: Budget, Authority, Need, Timeline, or a custom CHAMPs: Challenges, Authority, Money, Prioritization) used to score and qualify leads. Handoff Process (SLA): A clear Service Level Agreement between marketing/sourcing and sales that defines the process for handing off a qualified lead, including the required information and expected follow-up time. Meeting Booking: The direct scheduling of qualified appointments (e.g., 15-20 qualified meetings per month) directly into your sales team's calendars.

• Sales Collateral & "Sales Kit"

  A set of ready-to-use, personalized templates and resources that empower both our lead gen specialists and your sales team to communicate value clearly and consistently. Includes: Personalized Email Templates: A library of proven email templates for different segments and pain points. LinkedIn Message Templates: A library of effective InMail and connection request templates. One-Pager "Battle Cards": Concise documents that help the sales team quickly understand a target account's potential pain points and how your solution addresses them.

• CRM Setup & Pipeline Management

  Description: The technical infrastructure to track, measure, and optimize the entire lead generation process. This provides full visibility into the pipeline and ROI. Includes: CRM Configuration: Setup of your CRM (e.g., HubSpot, Salesforce) with custom deal stages, lead statuses, and activity tracking specific to the defined process. Lead Source & Activity Tracking: Ensuring every lead is tagged with the correct source and all outreach activities are logged automatically. Pipeline Dashboard: A real-time view of the lead generation funnel, showing metrics from initial outreach to qualified appointment.

• Performance Analytics & Optimization Report

  A regular (weekly/monthly) report that goes beyond vanity metrics to provide actionable insights on what's working and where to optimize for better results. Includes: Key Performance Indicators (KPIs): Tracking of metrics like Emails Sent/Opened/Replied, Connection Acceptance Rate, Positive Reply Rate, Qualified Meetings Booked, and Meeting-to-Opportunity Conversion Rate. Channel Performance: Analysis of which channels (Email vs. LinkedIn) are driving the most qualified conversations. Message Testing Insights: A/B testing results on subject lines, email copy, and messaging angles to continuously refine the approach. Actionable Recommendations: Clear suggestions for scaling successful tactics and improving underperforming areas.