Insights gathered from user interviews, surveys, and usability tests that inform the design decisions.

Descriptions of how users will interact with the product to achieve specific goals. These are often used to prioritize development tasks.

Visual representations that outline users’ processes and emotions through different scenarios while using the product.

Basic layouts that outline the size and placement of page elements, site features, conversion areas, and navigation for your project. They are typically not detailed and do not include any design elements.

Interactive demos of the product in its near-complete state. Prototypes are used for testing and selling an idea before final production.

Highly detailed designs that give an idea of what the final application will look like, often including final design elements like colors and typography.

Documentation for design standards like colors, typography, spacing, and iconography to ensure consistency across the product.

A comprehensive set of design standards, documentation, and principles along with reusable components and patterns, designed to maintain consistency across a product's ecosystem.