Full brand identity package

Monica Designs

Starting at

803.71

About this service

Summary

This Full Brand Identity package is intended for those who want strategic branding that has a long-lasting impact and that conveys the right messages to the audience to have customers who come back to you.

It lasts 4-5 weeks and includes all the steps that any successful brand must have in order to reach the perfect audience for them and stand out from their competitors.

Process

We start the project with a strategy questionnaire - To better understand the brand's needs and what you need from this project.

Brand Strategy - I will do a thorough research related to competitors, market, brand voice, brand personality, how we can stand out. This step is crucial and it will help you to understand what are your brand needs and how can you reach your potential clients.

Creative direction - We choose the creative direction that suits your business and we start the design part.

Design process - I will create a single thorough and detailed concept where you are entitled to two free revisions.

Offboarding - I prepare your files along with a detailed guideline that will help you know how to use the brand elements.

Add-ons: Package Design

If you need packaging design or any print materials, I will make sure they reflect the brand's personality and will have the same creative direction created for this branding.

FAQs

How many revisions do I get?
There are two revisions to the design part and two revision to the moodboard part. If a third revision is required, an additional fee is charged.
How many concepts do I get?
I use the "one concept" method because I can focus all my attention into one detailed presentation. It also helps not to have too many options, because it will be difficult for you to decide. More variations can be made, but it will cost more.
How long does a project take?
If you choose the Start up package, the duration of the project is around 2-3 weeks. For a full brand identity project, around a month, a month and a half.
What’s the difference between a brand strategy and brand identity?
Brand strategy shapes the foundation of your business by defining its core values, audience, and market positioning. On the other hand, brand identity design transforms these strategic insights into visual elements—such as logos, color palettes, and typography—that create a recognizable and consistent brand experience.
Do you only work with Romanians?
No, I also work internationally.

What's included

Questionnaire
A questionnaire that will help you better understand your values, your audience, and your brand personality.
Brand Strategy
I will create a single thorough and detailed concept which will be the foundation of branding. I will look for competitors, how we position ourselves in the market, how we can stand out, the personality of the brand, the message it will convey. Basically, through this strategy we will create the personality of your brand.
Creative direction
2-3 moodboards with the creative direction that we can use for your branding. This step will help you visualize in advance what your brand could look like in the end.
Full logo suite
3 or 4 logo variations that will fit in any space, on any surface. This helps your brand look professional in any situation.
Brand Color Palette
A customized color palette that will highlight the personality of your brand.
Font pairings
2-3 types of fonts to use in any marketing context. These will be your signature fonts.
Patterns/elements/illustration
Which will help you stand out from your competitors.
4 Social media templates
4 Instagram templates (2 stories, 2 posts), which will help you create social media posts easily.
Guide with mockups included
A guide with instructions on how to use all the elements correctly so that your brand is coherent and consistent in all situations.
Deliverables
You will receive all items in the formats required (png, svg, eps, ai).

Example projects

Pasta basta - Visual identity | Brand identity

Comfy pads

Drip drop café

Recommendations

(5.0)

Ana Maria

Client • Mar 23, 2025

Recommended

I recommend with all my heart 💕 Monica is attentive to details, responsive to feedback and always willing to explore new ideas. Communication with her was easy which made the process very pleasant 🥰

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer