What's included

• Brand Research Report

  An overview of the competitive landscape, identifying key competitors and their brand identities. Target Audience Insights: Research findings on the target audience, including demographics, preferences, and behaviors to inform the design direction.

• Logo Design Package

  Primary logo and alternate logo versions (e.g., stacked, horizontal, icon-only). Scalable logo files in multiple formats (e.g., PNG, SVG, EPS) for web and print use.

• Color Palette

  A carefully curated color scheme that reflects the brand’s personality. Color codes (HEX, RGB, CMYK) for consistent use across digital and print media.

• Brand Style Guide

  A detailed document outlining how to use logos, colors, fonts, and imagery consistently. Guidelines for tone, spacing, and brand voice to maintain brand integrity across all touchpoints.

• Business Card and Stationery Design

  Business card layout and digital letterhead template to ensure a professional brand image. Print-ready files with bleed and crop marks for seamless production.

• Typography Selection

  Recommended fonts for headings, body text, and accents to ensure a cohesive look. Font licenses or suggestions on where to obtain them, if needed.