Brand Identity Design — Strategic, Cohesive, Built to Scale by Pramey AjudiyaBrand Identity Design — Strategic, Cohesive, Built to Scale by Pramey Ajudiya
Brand Identity Design — Strategic, Cohesive, Built to ScalePramey Ajudiya
Most brands don't have an identity problem. They have a clarity problem. The logo exists, the colors were picked, but nothing holds together. The website says one thing, the pitch deck says another, and the social presence feels like a different company entirely.
I fix that.
I'm a Presentation & Product Designer with a Master's in Industrial & Product Design and deep experience across branding, visual systems, and strategic communication. At M'idea Hub, I work with founders, startups, and growing teams to build brand identities that are rooted in strategy — not just aesthetics.
Every project starts with understanding your positioning, your audience's decision-making lens, and the environments where your brand actually lives (decks, websites, packaging, socials). From there, I design a system — not just a set of assets.
What you get:
→ Brand strategy & positioning workshop (async or live)
→ Logo design (primary mark + responsive variations)
→ Color system with usage guidelines
→ Typography pairing & hierarchy
→ Visual language direction (patterns, iconography, imagery style)
→ Brand guidelines document — structured so your team can actually use it
→ Source files in all formats you'll need
Optional add-ons:
→ Pitch deck designed in the new brand system
→ Social media template kit
→ Business card & stationery design
→ One-page brand infographic for internal alignment
This is for you if:
→ You're launching something new and need to show up with credibility from day one
→ Your current brand feels scattered and you've outgrown the DIY phase
→ You're heading into a fundraise or a rebrand and need everything to feel intentional
→ You want a system, not a logo file and a "good luck"
Most brands don't have an identity problem. They have a clarity problem. The logo exists, the colors were picked, but nothing holds together. The website says one thing, the pitch deck says another, and the social presence feels like a different company entirely.
I fix that.
I'm a Presentation & Product Designer with a Master's in Industrial & Product Design and deep experience across branding, visual systems, and strategic communication. At M'idea Hub, I work with founders, startups, and growing teams to build brand identities that are rooted in strategy — not just aesthetics.
Every project starts with understanding your positioning, your audience's decision-making lens, and the environments where your brand actually lives (decks, websites, packaging, socials). From there, I design a system — not just a set of assets.
What you get:
→ Brand strategy & positioning workshop (async or live)
→ Logo design (primary mark + responsive variations)
→ Color system with usage guidelines
→ Typography pairing & hierarchy
→ Visual language direction (patterns, iconography, imagery style)
→ Brand guidelines document — structured so your team can actually use it
→ Source files in all formats you'll need
Optional add-ons:
→ Pitch deck designed in the new brand system
→ Social media template kit
→ Business card & stationery design
→ One-page brand infographic for internal alignment
This is for you if:
→ You're launching something new and need to show up with credibility from day one
→ Your current brand feels scattered and you've outgrown the DIY phase
→ You're heading into a fundraise or a rebrand and need everything to feel intentional
→ You want a system, not a logo file and a "good luck"