Summary

Process

FAQs

• What is a brand audit?

  A brand audit evaluates a company's brand image, messaging, and marketing strategies. It involves analyzing the company's brand identity, including its logo, colors, tagline, and brand persona. The audit aims to identify areas to improve brand awareness and reputation and to develop a roadmap for strengthening its brand identity and messaging.

• Why does my brand need an audit?

  Are you feeling like your brand is outdated? Perhaps your DIY logo and a few business cards served their purpose in the past, but as your business expands, you may notice that your business model has evolved, your offerings have changed, and you start to realize the type of audience you want to attract. Consequently, the elements currently representing your brand may no longer align with your vision and values, and you may feel like they do not accurately reflect your brand identity.

• What do you look over?

  My audits are tailored to your needs! As such, here is the list of aspects that I analyze: - Font Choice/Pairing - Color Palette - Brand Name - Brand Elements - Social Media Profile/Feed - Logo Suite - Brand Photography - Target Audience - Collateral Design - Blog Audit - Competitor Analysis - SWOT Analysis - Website Layout/Design Of course, one size does not fit all, and some items may not apply to you, so that’s where we sit down and discuss how your business is doing right now and where you want to be! Even better, my analysis comes with actionable steps that you can take to improve your branding!