What's included

• Logo Usage

  Clear instructions on how to use the logo correctly, including size variations, minimum clear space, placement, and approved color variations

• Typography

  Specification of primary and secondary typefaces, including font families, weights, and styles, along with guidelines for usage in different contexts (e.g., headings, body text).

• Color Palette

  Presentation of the brand's color scheme, including primary and secondary colors, with specifications for digital (RGB, HEX) and print (CMYK, Pantone) applications.

• Visual Elements

  Guidelines for additional visual elements such as patterns, textures, or illustrations that contribute to the brand's visual identity.

• Iconography

  Guidance on the use of icons or symbols that represent the brand, including style, size, and when to use them.

• Usage Examples

  Demonstrations of how the brand elements come together in various applications, such as stationery, packaging, digital interfaces, advertisements, and social media.

• Brand Application Guidelines

  Specific instructions for applying the brand guidelines across different mediums and platforms, ensuring consistency and coherence in all brand communications.

• Downloadable Assets

  Downloadable assets/files so that you can start applying your brand across multiple channels.