Visual Design

Danai Fessahaie

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About this service

Summary

A Visual Identity includes a Logo, Colors, Typography and Images that will represent the brand.

Initial consultation. We discuss business, target audience, brand values, and design preferences. This stage involves gathering information about the client's vision, expectations, and any specific design elements they want to incorporate.

Logo Development. Two logo concepts as initial design ideas that explore different visual approaches and interpretations of the client's brand.

Concept Development. Exploring colors, typography and images, based on the gathered information and research, that will complement the logo and reinforce the brand.

Presentation and Feedback: Two visual concepts are presented to the client, explaining the rationale behind each design. The client provides feedback, expressing their likes, dislikes, and suggestions for revisions. It's important for the client to be specific about their feedback to guide the designer effectively. There will be two revisions in total.

Finalization and Delivery: Once the design is approved, final files are prepared for delivery. This includes creating the necessary file formats (vector, raster, PNG, etc.), color variations, and any additional materials such as a style guide. All necessary files and information is provided to the client.

What's included

Logo
A logotype that matches the brands values. Look at my logo design service for a more detailed description.
Visual Concept
A creative and strategic visual that encompasses the selection of colors, typography, imagery, and layout to convey a specific mood, message, or brand identity, creating a cohesive and visually appealing experience for the clients audience.
Styleguide
A document that outlines the rules, guidelines, and specifications for consistently applying the visual elements of a brand across various mediums.

Example projects