What's included

• Logo

  Vector and raster files including: - Monochrome options (black and white) - Color options (if provided) - For web - For printing - Horizontal version - Vertical version - The trademark (if provided)

• Color Palette

  One of the main elements of the brand platform is the color scheme, which is repeated on any communication platform. It allows the consumer to easily identify the right brand.

• Font Pairs

  It can be one universal font in different styles, or a set of two to three font pairs that harmonize and complement each other. It may be necessary to purchase a license for the font. The cost of the license may range from $50 to $500, the exact cost will be known as you work through the concepts. It is paid a one-time fee. This amount is not budgeted for the project.

• Mockups of branded materials

  In order to see how visual identity will work on real materials, you need to create a few of the most popular layouts. For example, the design of social networks, corporate merchandise, or stationery. The work includes the development of up to 5 media layouts. The exact list is discussed before start.

• Interactive Guideline

  Guidelines for the use of corporate identity. It contains rules for using the logo on various media, rules for text layout on any materials, the use of color palettes, and other graphic artifacts. The guide is developed not only for internal use but also for proper work with contractors. You'll get a document of the company's guidelines. Developed and transmitted with Notion.