What's included

• Mood Boards

  This will show the visual direction of your brand. We curate images, colours and typefaces and present you with our vision for your brand based on our initial research. As the mood board is not a final piece of artwork, it’s an ideal milestone during the project to ensure that we all agree on the visual direction that the brand is heading. The mood board is a useful reference throughout the development stages of the branding process, it also serves as a reminder of the original direction chosen for the brand should you need a source of inspiration to keep the brand on the right path.

• Brand Guidelines

  Brand guidelines are a set of rules that define and explain how to use the visual components that make up your brand’s identity. By having these rules in place, it enables you, your organisation and service partners to communicate a consistent brand identity. There is no industry standard for what brand guidelines should contain but typically they contain: Logo usage, Colour palette, Typography, Graphic elements, patterns and devices, Photography Style. A consistent brand promotes credibility, increases its perceived value and allows your business to be more easily recognised within your industry. Building a recognisable brand takes time but staying true to your brand guidelines will give you a favourable start.

• Visual Identity Pack

  If your brand contains additional graphical components, we provide a visual identity pack containing those elements in various formats. This helps your organisation retain a consistent brand identity. The pack often includes items such as: Fonts, Colour swatch files, Brand patterns, Graphic devices and Illustrations.