Social Media Content Strategy

Starting at

$

200

About this service

Summary

For the project's development, we will have an initial briefing meeting. After the definitions, you will receive your strategy in a PDF document with all the necessary information to strategically position your social media. Following the delivery, you will have 3 months of follow-up to analyze your content and make adjustments if necessary.

What's included

  • Social Media Strategy

    Through the know-how of Brazilian digital marketing, I have developed a Content Creation Strategy that involves the following steps:

  • 1) Definition of Objectives:

    We will determine the primary goal for the social media strategy (e.g., increasing brand awareness, driving website traffic, generating leads, or improving follower engagement).

  • 2) Definition of Persona:

    We will identify your target audience, their needs, interests, and behaviors on social media. This will help tailor your content to meet their expectations.

  • 3) Definition of Digital Channels:

    We will select the social media platforms that are most relevant to your audience and goals. It won't be necessary to be present on all social media networks.

  • 4) Competitor Research:

    We will analyze your competitors and what they are doing on social media to identify opportunities and gaps in the market.

  • 5) Your Style:

    We will define your brand's tone of voice and communication style to ensure consistency in all posts.

  • 6) Content Calendar:

    We will create a posting schedule that includes the ideal frequency and times for publishing content.

  • 7) Promotions and Campaigns:

    We will plan seasonal campaigns and promotions to engage your audience and boost growth.

  • 8) Performance:

    After implementing the strategies, you will have a 3-month follow-up to monitor metrics and track the performance of your content.


Duration

2 weeks

Skills and tools

Brand Designer

Social Media Manager

Social Media Strategist

Facebook Ads

Google Docs

Instagram

TikTok

Trello