Social media strategy: A comprehensive plan outlining the goals, target audience, content strategy, and tactics for each social media platform.
Content calendar: A schedule of planned social media posts and content for the upcoming weeks or months.
Social media profiles and pages: The creation or optimization of social media accounts, including the design of profile and cover images, and bio information.
Social media posts: The creation and scheduling of social media posts, including graphics, videos, captions, and hashtags.
Analytics reports: Regular reports on the performance of social media accounts, including data on engagement, reach, impressions, and other relevant metrics.
Ad campaigns: If agreed upon, the social media manager may also create and manage paid advertising campaigns on social media platforms.