Ava Protocol is a blockchain platform that makes it possible to run private and automated transactions across DeFi, NFTs, and gaming. It introduces features like recurring payments, stop-loss orders, and streaming rewards, all powered by event triggers such as price changes, time signals, or smart contract updates. The goal was to design an experience that could take these advanced ideas and present them in a way that feels approachable, trustworthy, and futuristic. My role focused on creating a clear and visually striking interface that could balance the complexity of blockchain with smooth usability. I redesigned the website from the ground up, shaping it into a platform that speaks to both developers and investors. I also produced 3D visuals, crafted explainer videos to break down the product’s core features, and designed a digital avatar that gave the brand a more human and relatable identity. Together, these elements helped position Ava Protocol as a forward-looking product with a distinct, memorable presence. CONTRIBUTIONS • Website redesign • UI mockups • Design system • Explainer videos • 3D visuals and avatar