What's included

• What is a project deliverable? 📫

  All projects have an end goal, usually a tangible product or service. It could be something small, like a social media post, or something much larger, like a book or music album. Project deliverables vary greatly between fields, industries, and even internal departments, but what matters most is that all parties understand and agree upon a given project’s desired end result.

• Deliverables vs. objectives 🥊

  If deliverables are the tangible outcome of a project, objectives are the broader ideas that fuel it. A project doesn’t serve much purpose if there are no benefits or goals expected to result from the deliverable. Here’s an example: If a company realized they were missing out on the business of the Gen Z demographic, they might hire a freelance content creator to advertise through TikTok. As part of this campaign, the content creator would complete project milestones (writing the content, filming, and editing the video), eventually resulting in the project deliverable (an engaging, publishable TikTok). The end goal or objective would be getting more sales, and TikTok would help make that goal a reality by reaching a segment of the population that the company hadn’t previously tapped into.