Empowering audiences, by creating guiding accessible content.

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About this service

Summary

Developing comprehensive content strategy planning, ensuring quality and consistency for creating unique written content tailored to effectively meet diverse client needs.

Process

1. Initial Client Consultation
Understand Objectives: Meet with the client to discuss their goals, target audience, and the purpose of the content.
Gather Background Information: Learn about the client’s business, industry, competitors, and any unique value propositions.
Define Deliverables: Clarify the type of content needed (e.g., blog posts, white papers, email campaigns).
2. Conduct Audience Research
Identify Target Audience: Work with the client to understand the demographics, needs, and preferences of their audience.
Develop Personas: Create detailed buyer personas to tailor content effectively.
3. Audit Existing Content
Analyze Current Assets: Review the client’s current content to identify gaps, successful pieces, and areas for improvement.
Evaluate Competitor Content: Study competitors’ content strategies to find opportunities for differentiation.
4. Define Content Strategy
Set Goals: Outline specific objectives (e.g., increase website traffic, improve conversions, or enhance brand awareness).
Choose Content Formats: Decide on formats that best suit the goals and audience (e.g., blog posts, infographics, or videos).
Plan Distribution Channels: Identify where the content will be published (e.g., website, social media, email).
5. Keyword and Topic Research
Perform SEO Analysis: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords and topics.
Incorporate Trends: Align topics with current industry trends and timely subjects.
6. Develop a Content Plan
Create an Editorial Calendar: Schedule topics, formats, and deadlines to ensure consistent delivery.
Draft Outlines: Provide content outlines for client approval before drafting.
7. Gather Client Input
Request Resources: Ask the client for any necessary brand guidelines, voice/tone preferences, or existing data.
Seek Approval: Confirm topic choices, keywords, and outlines to align expectations.
8. Draft and Revise
Write the Content: Produce content in line with the approved strategy and deliverables.
Edit and Refine: Revise drafts based on client feedback to ensure alignment with objectives.
9. Final Delivery and Review
Submit Content: Deliver the content in the requested format and provide opportunities for revisions.
Analyze Performance: Offer insights on content performance (if ongoing collaboration is established).

FAQs

  • How do you decide what content to write for my business?

    I begin with a consultation to understand your goals, audience, and brand voice. Then, I conduct thorough research on your industry and competitors, identify gaps in your existing content, and perform SEO keyword analysis to develop a content plan that aligns with your objectives.

  • What if I don’t know what type of content I need?

    That’s not a problem! I can help you determine the best formats based on your goals. For example, blog posts are great for driving traffic, while case studies build credibility. I’ll propose a strategy tailored to your needs.

  • How do you ensure the content reflects my brand voice?

    I review any brand guidelines you provide and study your existing content. During the consultation, we’ll discuss your preferred tone, style, and messaging to ensure the content aligns with your brand identity.

  • What specific deliverables will I receive?

    Deliverables may include thoroughly researched blog posts, engaging social media copy, SEO-optimized website content, newsletters, and more. Each piece includes metadata, keyword integration, and revisions to ensure satisfaction.

  • How will the content be delivered?

    I can deliver content in the format of your choice (e.g., Word documents, Google Docs, or directly into a CMS). I’ll also include outlines, drafts, and final versions based on the agreed-upon timeline.

  • Do you provide revisions?

    Yes, I include [1-2] rounds of revisions to ensure the content meets your expectations and aligns with your feedback.

  • How long will it take to complete a project?

    Timelines vary depending on the project scope. For example, a single blog post may take 3-5 days, while a full website rewrite could take 2-4 weeks. I’ll provide a detailed timeline during our initial consultation.

  • How will we communicate during the project?

    Communication can take place via email, Slack, Whatsapp, or virtual meetings (e.g., Zoom or Google Meet). I’ll provide regular updates and am available to answer any questions throughout the process.

  • Will you collaborate with my team?

    Absolutely. I’m happy to work with your marketing team, graphic designers, or other collaborators to ensure cohesive content.

  • Do you perform SEO optimization for the content?

    Yes, I conduct keyword research and optimize content for search engines, including meta descriptions, headers, and internal/external links, to help improve your website’s visibility.

  • How do you measure the success of the content?

    While I don’t directly track performance, I can suggest key metrics to monitor, such as website traffic, engagement rates, or lead conversions. If you’d like, I can recommend tools or collaborate with your analytics team.

  • Can you help develop a long-term content strategy?

    Yes, I can assist in creating an editorial calendar and content plan to ensure consistent publishing and alignment with your goals.

  • What is included in your pricing?

    My pricing includes research, writing, revisions, SEO optimization, and delivery of finalized content. Additional services, such as ongoing strategy development or extra revisions, can be added as needed.

  • Can you handle one-off projects or only ongoing work?

    I’m flexible and can work on one-off projects or establish a retainer for ongoing content needs.

  • What if I need additional content outside the initial scope?

    I’m happy to accommodate additional requests. We can adjust the scope of work and timeline accordingly.

What's included

  • Written Content

    -Blog Posts & Articles: Engaging, SEO-friendly pieces catering to niche industries or general audiences. Topics are researched and tailored to client specifications. -Website Copy: High-conversion landing pages, service descriptions, and product pages optimized for branding and user experience. -Social Media Posts: Short, engaging captions and posts formatted for platforms like Instagram, Facebook, LinkedIn, and TikTok. -Email Marketing Content: Attention-grabbing subject lines, promotional email bodies, and newsletter content. -Product Descriptions: Clear and persuasive descriptions for e-commerce or product catalogues.

  • Marketing-Focused Content

    -Ad Copy: Concise and persuasive text for online ads (Google Ads, Facebook Ads). -Sales Materials: Brochures, one-pagers, and sales letters. -Press Releases: Professionally written announcements formatted for media distribution.

  • Long-Form and Thought Leadership Content

    -eBooks: Comprehensive guides or in-depth reports. -White Papers: Research-heavy, persuasive documents establishing authority on industry topics. -Case Studies: Narrative-driven pieces showcasing client success stories.

  • SEO-Driven Content

    -Keyword Research & Implementation: Integrating specific keywords into content for better search rankings. -Meta Titles and Descriptions: Brief, optimized snippets for web pages. -Content Audits: Reviewing existing materials for SEO performance and providing recommendations.

  • Creative Writing

    -Storytelling & Narratives: Crafting brand stories or campaign narratives. -Taglines & Slogans: Short, memorable phrases encapsulating a brand’s identity.

  • Technical and Professional Content

    -User Manuals & Guides: Instructions or tutorials for digital tools, software, or products. -Technical Documentation: Clear, concise descriptions for developers or users. -Reports and Summaries: Summarizing data for decision-makers or presenting results to stakeholders.

  • Editing and Quality Assurance

    -Proofreading: Ensuring grammar, punctuation, and tone align with project requirements. -Editing: Improving flow, clarity, and consistency while adhering to brand guidelines.

  • Additional Deliverables

    -Client-Specific Revisions: Multiple rounds of revisions based on feedback. -Style Guides: Custom documentation ensuring tone and style consistency across all content. -Performance Reports: Data-driven insights showing the effectiveness of written materials.


Skills and tools

Academic Writer

Article Writer

Blog Writer

Gmail

Google Docs

Google Sheets

MailChimp

Microsoft Word