Email Marketing Expert Design and Marketing Strategy

Ajayi Racheal Oluwakemisola

Starting at

/hr

About this service

Summary

Email Marketing Expert – Design & Strategy that Converts

I help brands turn email lists into loyal customers and consistent revenue streams through a blend of smart strategy and scroll-stopping design.

From welcome sequences to promotional blasts, I craft emails that look amazing, sound human, and most importantly drive results.

What I offer:

Custom email marketing strategies tailored to your brand goals

Branded, high-converting email designs (Klaviyo, Mailchimp, Brevo, MailerLite & more)

Automated flows (Welcome, Abandoned Cart, Post-Purchase, etc.)

Segmentation, A/B testing & performance optimization

List growth tactics and engagement strategies

Why work with me?

Design + Strategy in one: Not just pretty emails—purposeful ones that convert

Tech-savvy across top platforms (Klaviyo, Mailchimp, etc.)

Data-driven mindset: I optimize based on what works

Audience-first copy: Relatable messaging that speaks to your subscribers

End-to-end service: From setup to ongoing optimization

Let’s build email campaigns your audience looks forward to. Ready when you are.

Process

Discovery & Onboarding

We kick things off with a quick chat to understand your brand, goals, audience, and current email setup.

2. Strategy & Planning I’ll craft a custom email marketing strategy tailored to your business—covering content themes, email flows, segmentation, and design direction. You’ll get a roadmap before anything goes live.

3. Design & Copywriting I create branded email templates and write copy that’s on-brand, engaging and conversion-focused. Every email is designed to perform and look great.

4. Platform Setup & Automation I’ll handle everything from integration to building automated flows (e.g. Welcome Series, Abandoned Cart, etc.). I’ll also clean your list if needed and set up segmentation for better targeting.

5. Testing & Optimization Before launch, I test everything—email deliverability, mobile responsiveness, and links. I can also set up A/B tests to find the highest-performing content.

6. Launch Your emails go live! I’ll monitor performance closely and make tweaks where needed to maximize results.

7. Reporting & Next Steps You’ll receive a performance report with key insights and recommendations. If you choose ongoing support, we’ll continue optimizing and scaling your email marketing efforts.

FAQs

What email platforms do you work with?
I specialize in Klaviyo, Mailchimp, Brevo, MailerLite, and more. If you're using a different platform, feel free to message me—I'm quick to adapt.
Can you design custom email templates?
Yes! I create branded, mobile-friendly email designs tailored to your business and optimized for conversions.
Do you also write the email copy?
Absolutely. I craft compelling, human-centered copy that connects with your audience and drives clicks and sales.
What kind of email flows can you set up?
I can build out all the essentials, including: Welcome Series Abandoned Cart Post-Purchase Win-back Campaigns Re-engagement flows and more are based on your specific needs.
How do you measure success?
I track key metrics like open rates, click-through rates, conversions, and revenue per email. I also run A/B tests to consistently improve performance.
Can you help grow my email list?
Yes. I offer list growth strategies like lead magnets, pop-ups, and optimized signup forms to attract the right subscribers.
Do you offer ongoing email marketing support?
I do! If you need monthly newsletters, campaign planning, or regular performance reviews, I offer ongoing packages to keep things running smoothly.
How do we get started?
Just hit “Hire” or send me a message. We’ll chat about your goals, and I’ll create a custom plan that fits your brand and audience perfectly.

What's included

Email Marketing Strategy
Email Marketing Plan: A comprehensive plan outlining the client's email marketing goals, target audience, and content strategy. Email Content Calendar: A schedule of email content to be sent to subscribers, including subject lines, send dates, and content types. Email List Growth Strategy: A plan to increase the client's email list through opt-in forms, contests, and other tactics.
Branded Email Template Designs
Custom Email Template: A visually stunning, responsive email template designed with Figma, tailored to the client's brand and industry. Email Design Guidelines: A style guide outlining the client's email design preferences, including typography, color palette, and imagery. Pre-Designed Email Assets: A set of pre-designed email assets, including headers, footers, and call-to-actions.
Email Content
Welcome Email: A customized welcome email designed to engage new subscribers and set the tone for future emails. Newsletter Template: A template for regular newsletters, including a layout and content structure. Abandoned Cart Email: A template for abandoned cart emails to encourage customers to complete their purchase.
Setup and Testing
Email Service Provider (ESP) Setup: Setup and configuration of the client's ESP, including integration with their website and CRM. Email Campaign Testing: Testing of email campaigns to ensure deliverability, rendering, and compliance with email marketing regulations. Email Analytics Setup: Setup and configuration of email analytics to track key performance indicators (KPIs) and provide insights for future optimization.

Example projects