What's included

• Interactive mock-ups and style guide to ensure consistency across all functionalities

  Interactive mock-ups are functional prototypes of your product that allow all stakeholders to understand how the user will interact with the interface. They serve as a visual representation of your product, showing the flow, transitions and possible interactions without the need for actual code behind them. These mock-ups offer an opportunity for rapid iteration, enabling the design to be tested and refined before the development phase. The style guide is an essential document that guarantees design consistency throughout the product. It details colours, fonts, sizes, spacing and even communication tones, ensuring that everything is consistent and aligned. This not only reinforces the brand, but also ensures that the user experience is fluid and intuitive from page to page.

• UX audit with recommendations based on neuromarketing best practice

  A UX audit is an in-depth evaluation of your product or interface based on established principles of interaction design and user experience. In this service, I also incorporate the principles of neuromarketing, an approach that combines neuroscience and marketing to understand how users make decisions. This allows us to identify areas where users might experience friction and recommend improvements to make the experience more intuitive and engaging. Recommendations can cover aspects such as the layout of elements, incentives to action, text, images, and other elements that influence how the user perceives and interacts with the product.