Visual Identity Package

Ven Layno

(0)

Starting at

990

About this service

Summary

Research Phase

Our journey begins with thorough research into your company's target market, industry landscape, competition, and emerging trends. This insightful analysis forms the foundation for crafting a visual identity that genuinely mirrors your company's values and aspirations.

Logo Creation

Subsequently, we dive into the creation of a fresh and distinctive logo design that encapsulates the very essence of your brand. Our primary goal is to fashion a logo that leaves a lasting impression and remains timeless. During this phase, I present the client with two (2) logo concepts. The package includes two (2) rounds of revisions for the selected concept.

Defining a Visual Language

At this stage, we establish a captivating visual language by curating complementary elements such as typography and a vibrant color palette. This cohesive visual language reinforces your brand's identity and message.

Crafting Brand Guidelines (Brandbook)

The fourth step entails the development of a comprehensive brand guideline that meticulously outlines the consistent application of your visual identity across all media. This invaluable resource provides detailed instructions for the proper use of your logo, typography, color scheme, and other visual elements, ensuring a unified and polished brand image.

Creating a Digital Repository

In the final step, we create a digital repository hosted on Google Drive. Your precious files, including logos, color palettes, and brand guidelines, will be readily accessible, facilitating seamless collaboration and ensuring a consistent representation of your brand.

What's included

Design Collaboration Platform
Clients will gain access to a collaborative Miro board, enhancing their immersive design experience. Using this platform, we'll craft a compelling stylescape that fosters the exchange of ideas and feedback. Our aim is to create an engaging design process where clients actively shape their vision.
Digital Resource Repository
Upon project completion, we'll provide the client with an extensive digital repository hosted on Google Drive. This repository will house all design assets, ensuring convenient and seamless access for the client's convenience.
Logo Design Variety
The final delivery will include the logo file in a diverse range of formats, such as AI, SVG, and PNG. The logo will be saved thoughtfully in black, white, and colored versions, if applicable. These files will be meticulously organized within the digital repository for easy access. Please note: During the design journey, clients will be presented with two distinct logo concepts to review and consider. Once the preferred logo is selected, we'll meticulously refine and perfect it, culminating in its final presentation to the client upon project completion.
Custom Typographic Selection
The designer will work closely with the client to identify the most suitable typefaces that encapsulate the brand's essence. This includes determining the optimal typefaces for headlines and paragraphs. It's worth noting that some typefaces may incur additional costs, which are not included in the package price. Rest assured, we will openly discuss any extra expenses related to premium typefaces, ensuring that the client can make informed decisions about their branding journey.
Tailored Color Palette
The client will receive a meticulously crafted color palette customized for RGB, CMYK, and HSL color spaces. As part of the deliverables, an .ASE file will be included, simplifying its importation into Adobe programs. This enables the effortless integration of the color palette into various design projects, ensuring consistency and ease of use for the client.
Comprehensive Brand Guidelines
A concise brand book will be provided to the client, offering clear instructions on the appropriate use of the logo and typeface. Additionally, the brand book will include a detailed overview of the brand colors, complete with corresponding color codes for each color space (RGB, CMYK, HSL). This resource will serve as a valuable reference, ensuring consistency and cohesion across all brand-related materials and applications.
Revision Opportunities
This package includes 2 rounds of revisions for all the mentioned deliverables, covering the logo, typefaces, and color palette. This guarantees ample opportunities for the client to provide feedback and make necessary adjustments, ensuring the final outcome perfectly aligns with their vision and expectations.
Quality Assurance Period
If the client identifies any irregularities in the delivered files within one (1) month of project completion, the designer will address and correct these issues free of charge.
Ownership and Usage Rights
Upon project completion, the client will have full ownership rights to the delivered designs. The designer retains the right to showcase the project in their portfolio exclusively for promotional purposes.