Opening paragraph: You know exactly where your business is going — you just need a visual identity that keeps up. No agency overhead, no drawn-out timelines. Just a focused 10-day sprint that takes you from zero to a complete, polished brand system.

Why work with me: → One designer, start to finish. No handoffs, no gaps in vision. → 15 years and 100+ brands across a wide range of industries. → Clients across the Asia, Europe and US.

Discovery & Kickoff We start by getting to know your business properly. You'll fill out a questionnaire, then we'll jump into a Figma session to dig into your goals, your audience, and what your brand needs to communicate. I take the time to really understand your story before we move into design.

Two Creative Directions Based on our discovery, I'll develop two distinct directions for your brand: each with a unique approach to logo, color, typography, and overall feel. This gives us something concrete to align on before we build out the full system.

2 brand concepts to choose from

Logo (type + color)

Graphic elements (patterns, photography style, illustrations)

1 Homepage or landing page design

4 Social media templates

4 custom applications of your choice (editable in Figma)

1 Compact brand guide & toolkit (editable in Figma)