Fractional Marketing & Campaign Strategy Retainer by Heather WaisanenFractional Marketing & Campaign Strategy Retainer by Heather Waisanen

Fractional Marketing & Campaign Strategy Retainer

Heather Waisanen

Starting at

2,000

/mo

About this service

Summary

I provide flexible, fractional marketing support for brands that need strategic guidance without the full-time commitment. From campaign ideation to OOH visibility and messaging, I help businesses create bold, locally rooted campaigns that drive attention and action.

What's included

Monthly Strategy Session (Zoom)
One 45–60 minute monthly strategy call (or email session) to align on goals, priorities, and execution for campaigns or visibility planning.
Creative Brief/Messaging Outline
A written creative or campaign brief that includes objectives, audience targeting, key messaging, tone, and format recommendations — ready to hand off to internal or external teams.
OOH or Campaign Media Plan (Optional Add-On)
Customized media plan for out-of-home, place-based, or local brand awareness — including format recommendations, sample placements, and estimated CPM/impression benchmarks.
Copywriting or Concept Support
Development of up to 2–3 pieces of light creative support (taglines, billboard copy, social CTAs, headlines) aligned with campaign direction.

Skills and tools

Brand Strategist

Marketing Strategist

Media Buyer

Canva

Gmail

Google Drive

monday.com

Slack

Industries

Advertising

Marketing

Retail