Fractional Marketing & Campaign Strategy RetainerHeather Waisanen
I provide flexible, fractional marketing support for brands that need strategic guidance without the full-time commitment. From campaign ideation to OOH visibility and messaging, I help businesses create bold, locally rooted campaigns that drive attention and action.
What's included
Monthly Strategy Session (Zoom)
One 45–60 minute monthly strategy call (or email session) to align on goals, priorities, and execution for campaigns or visibility planning.
Creative Brief/Messaging Outline
A written creative or campaign brief that includes objectives, audience targeting, key messaging, tone, and format recommendations — ready to hand off to internal or external teams.
OOH or Campaign Media Plan (Optional Add-On)
Customized media plan for out-of-home, place-based, or local brand awareness — including format recommendations, sample placements, and estimated CPM/impression benchmarks.
Copywriting or Concept Support
Development of up to 2–3 pieces of light creative support (taglines, billboard copy, social CTAs, headlines) aligned with campaign direction.
Starting at$2,000 /mo
Tags
Canva
Gmail
Google Drive
monday.com
Slack
Brand Strategist
Marketing Strategist
Media Buyer
Service provided by
Heather Waisanen Jacksonville, USA
Fractional Marketing & Campaign Strategy RetainerHeather Waisanen
Starting at$2,000 /mo
Tags
Canva
Gmail
Google Drive
monday.com
Slack
Brand Strategist
Marketing Strategist
Media Buyer
I provide flexible, fractional marketing support for brands that need strategic guidance without the full-time commitment. From campaign ideation to OOH visibility and messaging, I help businesses create bold, locally rooted campaigns that drive attention and action.
What's included
Monthly Strategy Session (Zoom)
One 45–60 minute monthly strategy call (or email session) to align on goals, priorities, and execution for campaigns or visibility planning.
Creative Brief/Messaging Outline
A written creative or campaign brief that includes objectives, audience targeting, key messaging, tone, and format recommendations — ready to hand off to internal or external teams.
OOH or Campaign Media Plan (Optional Add-On)
Customized media plan for out-of-home, place-based, or local brand awareness — including format recommendations, sample placements, and estimated CPM/impression benchmarks.
Copywriting or Concept Support
Development of up to 2–3 pieces of light creative support (taglines, billboard copy, social CTAs, headlines) aligned with campaign direction.
$2,000 /mo