I will create a tailored marketing strategy that drives growth
Contact for pricing
About this service
Summary
FAQs
What does a comprehensive marketing strategy include?
It involves a comprehensive analysis of your business, target audience, and competitors. You will receive a detailed plan with recommended channels (such as SEO, social media, email, etc.), actionable steps, and performance metrics to reach your business objectives.
How do you customise the marketing plan for my specific business needs?
I start by understanding your business, industry, and goals. I then conduct research to identify opportunities and challenges specific to your market, creating a tailored plan that aligns with your objectives.
Can I request changes or updates after receiving the plan?
Yes, revisions are included based on your package. If the plan needs adjustments or updates, we’ll work together to ensure it aligns perfectly with your business goals.
What tools or platforms do you use to create and execute the strategy?
I use tools such as Google Analytics, SEMrush, HubSpot, and AI platforms like Apollo and Claude for data analysis, SEO, and campaign optimization to ensure an effective, data-driven strategy.
What's included
1. Buyer’s journey mapping and persona
I will develop detailed customer personas and map the buyer’s journey to understand motivations, pain points, and decision-making processes. This insight enables precise targeting, personalised messaging, and smoother conversions.
Digital channels strategies and tactics
I will create tailored strategies for critical digital channels, including SEO, PPC, email marketing, and social media. These tactics ensure an integrated approach, maximising the brand’s reach and engagement across the digital ecosystem.
Website marketing optimisation
I will optimise your website’s performance for SEO, user experience, and conversion. This involves refining design, content, and calls to action to turn traffic into qualified leads and paying customers.
Performance reporting & campaign analytics
I will leverage in-depth analytics to track campaign effectiveness and ROI. I will gain actionable insights into key performance indicators (KPIs) like traffic, engagement, and conversions to refine strategies and continuously improve results.
Market analysis and segmentation
I will conduct comprehensive market research to identify key customer segments and growth opportunities. Use data-driven insights to align your marketing strategy with consumer behaviour, industry trends, and competitive dynamics.
Marketing Goals
We will establish clear, measurable marketing goals aligned with your overall business objectives. These goals guide the strategic direction of your campaigns and ensure accountability for achieving key milestones and outcomes.
7. Competitor landscape analysis and positioning
I will analyse your competitors to uncover market strengths, weaknesses, and gaps. Use these insights to position your brand uniquely, highlighting your competitive edge and establishing market leadership.
Strategy Audit
I will review and evaluate your current marketing strategy, identifying areas for improvement and optimisation. The audit ensures that your tactics align with your objectives and that all resources are utilised effectively.
Strategy Implementation
I will help you execute the comprehensive marketing strategy precisely, ensuring seamless integration across all channels. This phase involves coordinating teams, managing timelines, and optimising ongoing activities for maximum impact and return on investment.
