Crafting Identities with Meaning and Impact

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About this service

Summary

I create visually compelling and conceptually robust brand identities that blend timeless design principles with contemporary aesthetics. My approach emphasizes storytelling, strategic thinking, and meticulous attention to detail, ensuring that every logo is not just a mark but a meaningful representation of a brand’s essence.

Process

Discovery & Research – Understand the brand and audience through discussions and research.
Concept Development – Brainstorm and sketch initial ideas, exploring different directions.
Design & Refinement – Digitally create logo concepts.
Client Review & Feedback – Present logo options and iterate based on feedback.
Finalization – Perfect the chosen design, ensuring scalability and versatility, expanding the larger branding system.
Deliverables & Brand Guide – Provide final files in multiple formats with a style guide for consistent use.
Support & Handoff – Assist with implementation and offer guidance for seamless brand integration.

What's included

  • Visual brand identity

    1. Logo Variations 2. File Formats: AI, EPS, SVG (vector); PNG, JPEG, PDF (raster) 3. Brand Guide: Usage rules, colors, typography, background guidelines 4. Mockups (if needed)


Skills and tools

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Sketch