An EPS file, or Encapsulated PostScript file, is a versatile vector format of your logo. In other words, you can resize your logo as big or small as needed without compromising the quality of the logo. EPS is compatible with a large number of software programs and is great for use with printed elements due to its high quality. What it is suitable for: Business cards Brochures Advertisements Anything that will be printed

Although it cannot be scaled to the desired size like that of an EPS, JPGs, and GIFs are great and often preferred for internet use. Due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor. Some designers will create these files a little larger than most so their clients are able to downsize as needed. However, the best format for web delivery for a logo file is SVG. It is a special vector format used most often in digital applications. What it is suitable for: Websites Online ads and banners Email marketing and email signatures Anything distributed digitally

A TIFF, or Tagged Image File Format, is a widely supported file format that works in just about any program. A TIFF is of higher quality than JPG or GIF, but not vector-formatted like an EPS. Typically when sending TIFFs to clients I try to create them at a larger size, so if needed they can resize down or stay with the larger size for more versatility. In certain cases, these can also be used for higher quality prints, granted they were created at 300 dpi and don’t need to be resized larger than delivered. What it is suitable for: Microsoft Office programs Standard printing for common use (i.e. invoices, letterheads, etc.)

This should need no explanation, but provide your clients with a full-colored, CMYK file for the printed file formats (EPS, TIFF) and RGB for the web formats (JPG, GIF). This way they don’t experience strange color issues when printing and will save them money with their printers.

A well-designed logo should not only work in color but also in black and white (reversed-out) versions. Make certain to convert your in-color logos to both black and reversed-out so your client’s logo can work in ANY situation. Many designers usually create a color, black, and white version in each of the first 4 file formats.

Consider situations where only a part of the logo or corporate identity will be displayed. This often applies to digital presence, such as a website favicon, mobile app icon, etc. It is important that files of appropriate format and size are supplied for these purposes as well.