What's included

• Deliverables at the end of the project

  1. Logo Design Primary Logo: The main logo used across most branding materials. Secondary Logo (if applicable): Simplified or alternate versions of the logo for various applications. Logo Variations: Horizontal, vertical, and icon-only versions. Logo Files: High-resolution files for print (AI, EPS, PDF) and digital formats (PNG, JPEG, SVG). 2. Brand Color Palette Primary and Secondary Colors: A set of colors with hex codes, RGB, and CMYK values for consistency across all media. Color Usage Guidelines: Instructions on how to use the colors effectively in different contexts. 3. Typography Font Selection: Recommended fonts for headings, body text, and accent text. Font Usage Guidelines: Guidelines on font sizes, line spacing, and how to combine fonts for maximum impact. 4. Brand Guidelines / Style Guide Visual Identity Guidelines: A comprehensive document covering logo usage, typography, colors, and graphic elements. Brand Voice: Guidance on the tone and language that should be used in communications. Imagery Guidelines: Recommendations for photography, illustrations, or other visuals that align with the brand. Do's and Don'ts: Clear rules on how to apply the brand elements and what to avoid. 5. Business Card Design Front and Back Designs: Business card layouts tailored to the brand’s identity. + MOCKUPS