This is mainly composed of a logo, typography, color palettes, and graphic explorations. We create different design pieces to understand how the visual system would be applied to various compositions, exploring applications to suit the client's intended use. At the end of this phase, a deliverable called the "Style Scape" is created, where the identity system is presented in mockups that show how the branding would function in a real-world context, such as billboards, social media posts, or business cards.