Full Strategy, Brand & Website
Contact for pricing
About this service
Summary
What's included
Brand Strategy
We bring all key stakeholders together for a Brand Sprint session, where we collaborate to shape the strategic direction for your brand. Through multiple targeted exercises, we define the brand positioning, define its personality, and uncover what the brand stands for. The insights and decisions from this session provide us and key stakeholders with a clear strategic roadmap that is crucial in guiding the rest of our branding process.
Discovery Phase
We combine the strategic foundation from the Brand Sprint with visual research on competitors, typography, image treatments, and other graphic elements that could be relevant to the project. All this information allows us to fully understand the broader context of the project, whilst providing us with all the necessary ingredients to begin with developing a visual direction.
Visual Direction
The next phase is about establishing the visual direction for the brand. We create a comprehensive stylescape that presents a holistic concept and graphic language. This is a curated selection of colors, textures, imagery, and design elements that capture the essence of what the brand could embody. The purpose of stylescapes is to align with all key stakeholders on the visual look and feel of the brand. It's a crucial step in ensuring everyone shares the same vision before we proceed with detailed design work.
Brand Identity
Building on the agreed visual direction from the previous phase, we craft an identity that encapsulates the brand’s essence through a contemporary visual language. The new identity is presented to key stakeholders and showcases how it can be applied across digital and print formats.
Brand Guidelines
We produce a set of guidelines that specify the correct application of visual identity elements such as logos, fonts, colours and imagery. This is a digital document that is universally accessible to stakeholders and external partners, whilst allowing for greater version control and future brand updates.
Example projects
Recommendations
(5.0)
Client • Mar 26, 2025
Recommended
We worked with Paul on a company/product suite rebrand, and the experience exceeded expectations. He took the time to understand our brand and industry, delivering a final product that looks great and feels authentic.
Client • Dec 17, 2024
Recommended
The Duties team was a fantastic collaborator. They understood my vision, communicated clearly and promptly throughout the process, and delivered great results.
Client • Nov 5, 2024
Recommended
Our organization was looking for people to deliver a redesign of our brand, and after considering several options, we landed on Duties. The team delivered extremely well, and showed true understanding of what we wanted to communicate with the new brand. We've continued to work with them after the rebranding, and I'm impressed by the dedication, flexibility and service that they've been able to deliver, in addition to designs that has made us stand out amongst other organizations in our field.
Client • Nov 5, 2024
Recommended
We recently used Duties and I was deeply impressed with the whole process, the team and the end product. They were commissioned to develop a design profile for our innovative, non-profit organization within artificial intelligence, and delivered results that exceeded all expectations. I particularly noticed their thorough and structured approach, which made it possible to precisely capture and recreate the essence of our vision in a product we really recognize. Highly recommend Duties!
Client • Sep 27, 2024
Recommended
Working with Duties was amazing in many ways! This company is super professional. They take things seriously, carefully and perfect! We had a website from another company and this cant be compared. We got them recommended from other companies and we do not regret using money on this project as a clean, professional website is a super must for our company and job! I can absolute reccomend Duties for small and big companies , you will not regret using them! Thanks a lot for all the help!
