Google Analytics & Tag Manager Audit

pro

Erin Riggers

(0)

Starting at

100

/hr

About this service

Summary

Are there anomalies showing up in your reports that you can't explain? Is your traffic not attributing correctly? Or perhaps you just want to verify integrity of your tracking data? You've come to the right place!

I was a developer for over two decades prior to pivoting to independent consulting as an analyst in 2018, and this had the natural effect of continuously sharpening my technical chops over the duration. As a result, I'm exceptionally well-versed at troubleshooting complex problems, and there hasn't yet been a needle that I haven't been able to find in the haystack. Let's get to the root of your data issues with an audit of the tools and platforms in your marketing technology stack!

Process

We meet to chat about what brought you here, and your goals for the audit.

Also during our kickoff call, you'll brief me on the platforms that need to be included, and we'll reach an agreement about the number of hours I should spend performing the audit. I generally recommend a minimum of four hours to complete the work, and eight for hours for more complex or enterprise-scale configurations.

Once I've been granted access to all of the applicable tools and platforms, I'm off to the races.

I'll circle back with you 2-3 days later with the results of the audit.

FAQs

Is the audit limited to just Google Analytics and Google Tag Manager?
No, we can add others to the mix. Common additions within the Google ecosystem include Google Ads, Google Search Console and Google My Business, and frequent flyers from outside it include Shopify, Wordpress and Klaviyo.
What if I don't see one of my platforms listed on your profile?
I have experience with a plethora of tools and platforms, so if you don't see yours referenced on my profile anywhere, just drop me a line and ask. Chances are high that I've worked with it before even if it's not mentioned.
What will I get from this audit?
You will receive two things at the conclusion of the audit: 1. A detailed report of my findings 2. An actionable list of recommended optimizations and enhancements to make to your current configuration.
How long does it take to complete the work?
I generally recommend a minimum of four hours to complete the work, and eight for hours for more complex or enterprise-scale configurations.

What's included

Detailed Audit Findings
Once we determine the platforms you would like to include in the audit, and the number of hours you've budgeted for the endeavor, work will commence. I will keep detailed notes as I make my way through the process, which I'll deliver in the form of a Notion wiki page that will be accessible to you for download at the conclusion of the audit. Audits timeboxed to four hours or less will net roughly a page of notes, and anything above that will have two or more.
Actionable List of Recommended Optimizations
I will create an actionable list of recommended optimizations that correspond to the contents of my findings, which are designed to allow you to tackle in an a la carte fashion as it suits your budget and appetite.

Skills and tools

Digital Marketer

Marketing Analytics Specialist

Data Analyst