What's included

• Primary logo (print + digital)

  A brand is much more than a logomark, but every successful brand has one. In addition to fitting your current needs, we strive for every brand logo to be a distillation of your company or organization mission and to help you look great across all mediums.

• Logo variants

  A good mark scales visually and conceptually. You'll receive alternate versions designed for: • Social media profiles • Favicon/icon-only • Reverse and grayscale use • Stacked/vertical formats • Cut-vinyl and embroidery applications These are not afterthoughts; they’re part of a complete identity system.

• Typography system (headlines, body, UI)

  We don’t just pick fonts that “look good.” We balance visual character, licensing flexibility, UI readability, and even multilingual support when relevant. You’ll receive a set of recommended font pairings (free or licensed), styled for consistent use across media.

• Color palette (primary, secondary, accents)

  Color decisions are strategic, not just aesthetic. We consider your industry, competitors, and desired market position to craft a palette that reinforces your goals. We deliver RGB and CMYK values, and optionally PMS/RAL codes when precise color matching is critical.

• Brand usage guide (PDF)

  Your identity is only powerful if it’s applied consistently. This 15–20 page usage guide includes: • Logo spacing & misuse rules • Typography and color usage • Voice, tone, and AI/stock image usage (optional) • Example applications Add-ons are available for extended brand books, multi-language adaptations, or internal training docs.