What's included (Starter): Technical audit — crawl/indexing, site structure, Core Web Vitals, schema. On-page review of up to 30 key pages. A prioritised fix list (impact × effort) in a clear report, delivered as PDF + spreadsheet checklist. A Standard tier ($350, 5 days) adds competitor gap analysis, a keyword opportunity map, a backlink snapshot and a week-by-week 60-day roadmap with a 1-hour walkthrough call — message me if you'd like that tier.