1. Digital Marketing Strategy Plan Description: A comprehensive strategy document outlining key marketing objectives, target audience, competitive analysis, content plan, and channel selection. Format: PDF/Word document Quantity: 1 strategy document Revisions: 2 rounds of revisions Details: This document provides a clear roadmap for the client to execute and measure marketing efforts over a set timeframe. 2. Social Media Content Calendar Description: A detailed calendar with planned posts, copy, images, and hashtags for each social media channel to ensure consistent, strategic content delivery. Format: Google Sheets/Excel Quantity: 1 calendar for a 3-month period Revisions: 1 round of revisions Details: Includes specific dates, times, and post types, aligned with the overall marketing strategy to ensure maximum engagement. 3. Performance Analytics Report Description: A report summarising the performance of all digital marketing activities, with insights and recommendations for optimisation and future campaigns. Format: PDF/Google Slides/Excel Quantity: 1 detailed report Revisions: 1 round of revisions Details: Includes metrics such as website traffic, conversion rates, engagement stats, and any other KPIs identified during the project, with actionable insights. 4. Website Audit & Recommendations Description: An in-depth audit of the client’s website to assess its SEO performance, user experience, and conversion potential. Includes a list of actionable recommendations for improvement. Format: PDF/Google Doc Quantity: 1 comprehensive audit report Revisions: 1 round of revisions on recommendations Details: Focuses on SEO improvements, user interface adjustments, and conversion rate optimisation, helping the client improve online performance.