What's included

• Primary Logo Design

  A custom primary logo designed to reflect your brand’s core personality and visual tone. Delivered in high-resolution formats including PNG, SVG, and PDF. Includes 2 rounds of revision.

• Secondary Logo / Brand Mark

  A simplified variation or monogram version of your primary logo. Ideal for small spaces, social media, or icons. Delivered in PNG, SVG, and PDF.

• Color Palette

  A custom color system with primary and secondary tones, including HEX, RGB, and CMYK codes. Delivered as a branded color reference sheet (PDF).

• Typography Selection & Pairing

  Professional font pairings selected to match your brand voice. Includes header/body combinations and usage tips. Delivered as part of your style guide (PDF).

• Brand Moodboard / Visual Direction Board

  A curated board of images, colors, textures, and keywords that visually express your brand’s tone and aesthetic direction. Delivered as a high-resolution image or PDF.

• Brand Usage Guidelines (Mini Style Guide)

  A branded reference document outlining logo usage, spacing, colors, typography, and visual do’s and don’ts. Delivered in PDF format.

• Creative Direction Notes (Tone, Style, Keywords)

  A written summary of the brand’s visual tone, emotional keywords, and narrative mood — to guide future creative decisions. Delivered as a short PDF.

• Mockup Applications (Optional)

  Stylized mockups (e.g. posters, packaging, signage) that show how your branding looks in real-life contexts. Delivered as JPG or PNG. Optional add-on.

• AI-Assisted Visual Concepts (Optional)

  Scene-based images created using AI tools to explore the brand’s vibe and storytelling potential. Ideal for brand presentations or inspiration. Delivered in JPG or PNG.

• Exported Files (PDF, PNG, SVG, etc.)

  All final brand assets delivered in multiple high-resolution formats for print and digital use. Files are organized and labeled for easy hand-off.