Turn your advertising budget into measurable business growth with strategic Meta and Google Ads management. We plan, launch, manage and optimize paid campaigns designed to bring qualified traffic, generate leads, increase online sales and drive bookings.

This service covers the complete paid advertising process, from campaign strategy and account setup to creative development, conversion tracking and ongoing optimization. Your campaigns run through your own Meta Business Manager and Google Ads accounts, keeping full ownership of your advertising data, audiences and campaign history.

Campaign strategy and account setup. We start by understanding your business, target audience, products or services, competitors and growth objectives. Based on that, we develop a paid advertising strategy, define campaign structures, select targeting approaches and allocate budgets across Meta and Google.

Meta Ads management (Facebook and Instagram). We create and manage campaigns across Facebook and Instagram, including lead generation, website conversions, retargeting, traffic and sales campaigns. This includes audience research, campaign setup, ad set structuring, placements, budget allocation and ongoing optimization.

Google Ads management. We build and manage Google Search, Display, Shopping and Performance Max campaigns, depending on your business model and objectives. We handle keyword research, search intent analysis, negative keywords, audience targeting, bidding strategies and ad copy to attract potential customers actively looking for your products or services.

Ad creatives and copywriting. We develop ad concepts, headlines, primary text, descriptions and creative variations for your campaigns. Using your existing brand assets, photography and footage, we create ad creatives tailored to different audiences, offers and campaign objectives.

Conversion tracking and analytics. We configure and review Meta Pixel, Conversions API requirements, Google Tag Manager, Google Analytics 4 and Google Ads conversion tracking. We ensure important actions such as purchases, form submissions, calls and bookings are tracked so campaign performance can be measured accurately.

Audience research and retargeting. We build relevant audience segments based on customer interests, website activity, previous interactions and existing customer data. Retargeting campaigns help reconnect with visitors and potential customers who have already shown interest in your business.

Continuous testing and optimization. We monitor campaign performance, test different audiences, creatives, headlines, keywords and bidding strategies, and adjust budgets based on results. Underperforming campaigns are refined or paused, while better-performing campaigns receive more attention and budget where appropriate.

Landing page and destination review. We review the pages connected to your ads to ensure visitors reach relevant products, services, booking pages or lead forms. We identify potential issues that could affect conversions and recommend improvements.

Performance reporting. You receive regular performance updates covering advertising spend, impressions, clicks, CPC, CTR, leads, conversions, cost per acquisition and ROAS where applicable. We also explain what has changed, what is working and where further improvements are needed.

Advertising accounts. Your Meta Business Manager and Google Ads accounts remain yours. We work with the access permissions you provide.

Ad spend. You pay Meta and Google directly for advertising costs. Ad spend is separate from our management fee.

Brand assets and content. You provide your brand guidelines, product photography, videos, offers and other required marketing materials.

Website and landing pages. Website development, landing page redesigns and major technical changes are not included unless agreed separately.

Organic social media management. Regular organic posting, community management, comments and DMs are not included in this service.

Monthly management pricing is based on the number of platforms, campaign complexity, advertising objectives and monthly ad spend. We confirm the exact scope and monthly fee in the proposal before work begins.

Send us your website, target market and approximate monthly advertising budget, and we'll put together a paid advertising strategy and scoped proposal for your business.