Brand Design by Jennylyn Villena

Brand Design

Jennylyn Villena

Contact for pricing

About this service

Summary

Elevate Your Business with Complete Branding Kits for Lasting Impressions.

Process

1. Discovery & Research

Client Consultation: Understand the client’s vision, target audience, and brand values.

Competitor Analysis: Analyze industry trends and identify gaps to make the brand stand out.

Mood Board Creation: Gather inspiration (colors, typography, imagery) to define the brand’s tone and aesthetic.

2. Brand Strategy Development

Define the Brand Personality: Identify core traits (e.g., modern, playful, elegant).

Set Brand Guidelines: Establish key messaging, voice, and how the brand should “feel” across platforms.

3. Logo Design

Concept Sketching: Brainstorm and sketch logo ideas based on the brand strategy.

Design Variations: Create primary, secondary, and submark logos for versatile use.

Refinement & Feedback: Collaborate with the client for revisions and finalize the design.

4. Typography & Color Palette

Font Selection: Choose complementary fonts (e.g., a primary, secondary, and accent font).

Color Development: Create a cohesive palette with primary, secondary, and neutral tones.

Accessibility Check: Ensure colors and typography are clear and legible across platforms.

5. Supporting Visual Elements

Iconography & Patterns: Design custom graphics or patterns to reinforce the brand identity.

Imagery Guidelines: Define a photo style (e.g., warm, minimal, lifestyle).

6. Brand Guidelines Document

Logo Usage Rules: Provide guidelines on sizing, spacing, and logo variations.

Color Codes: Include hex, RGB, and CMYK codes for each brand color.

Typography Usage: Detail font pairings and usage (e.g., headers vs. body text).

Imagery & Graphics: Explain how to use icons, illustrations, or photography.

7. Final Delivery

Organize Assets: Provide logo files (PNG, SVG, EPS), color swatches, and font links.

Deliver Branding Kit: Share the completed branding package in a neatly organized folder.

Client Walkthrough: Offer a guide or meeting to explain how to implement the brand kit.

What's included

Complete Branding Kit
A branding kit is a collection of visual and design assets that define a brand’s identity. It ensures consistency across all marketing and communication platforms by providing the key elements that represent a business or individual. What Does a Branding Kit Typically Include? - Logo Suite: Primary logo, secondary logo, and submarks or icons in different formats. - Color Palette: A selection of brand colors (usually primary, secondary, and accent shades) with hex codes or CMYK values. - Typography: Brand fonts for headings, body text, and accents, including font names and usage guidelines. - Imagery & Graphics: Brand-specific photography style, patterns, textures, or custom illustrations. - Brand Guidelines: Instructions on how to apply the assets, including logo usage, spacing, and tone of voice.

Example projects