Social Media Content + Strategy

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About this service

Summary

All the content and strategy are viewed through a holistic lens, which brings:
Stronger and solid brand building with long-term benefits.
An easier interconnected marketing approach (i.e.: adding other marketing efforts and other social media channels to the current efforts becomes easier).
Amplification of the value of your brand.
Deeper and longer-lasting connection with clients
The deliverables are negotiable and so as the social media channel you want to work on.
For example: you may want to know the best keywords to use or get marketing campaigns ideas. You may want content for other social media platforms instead of Instagram, or you may want to add other services we offer, such as copywriting for blog posts.
What the purpose of doing a Social Media Content + Strategy is?
Implementing a Social media content and strategy is key effectively communicating with your target audience. It brings consistency, relevancy and purpose to your brand. It helps to increase engagement, reach, leads and drive traffic to your website. It fosters customer loyalty and contributes to your overall business goals.
Why to hire someone to help my brand with this?
While it's true that it's becoming easier and faster to produce content on social media, it's also harder and harder to stay relevant in an ever evolving and changing field. Having the tools at our disposal is one thing, but knowing how to leverage them to their best use is another. A professional can add unique knowledge to the nuances of the social media platforms, tools and trends. They ensure that your brand's social media content remains consistent in terms of messaging, visual elements, and tone of voice, what reinforces brand identity. A strategic approach ensures the content is aligned with brand's objectives and it allows for analyzing metrics to identify new opportunities and readapt current strategies. Last but not least, to keep track of the digital world is a tricky demanding task, requiring a lot of time, energy and resources. Outsourcing your social media efforts allows you to focus on your core businesses activities. It gives you back time and resources you can utilize in other areas while having the certainty your brand maintains an effective social media presence.
Step by step:
You send us a message
You tell us what you need or if you're not sure yet, we can find out it together through a call! :)
After the briefing (where we have your branding, tone of voice, goals, objectives and more) we will begin to work on our magic
We present to you our line of work recommendations and after your "GO FOR IT" we deepen the strategy and prepare the other deliverables
We give you access to a Google Drive folder containing all the files for yours to use and reuse as much as you want
We will stay here for extra questions, challenges that may arise along the way or any other consulting aspect regarding our work together and the path your brand is taking :) We would love to chat about your ideas and needs. Remember that you're one step closer than what you were yesterday! It's an interconnected Symphony! :) Reach out!

What's included

  • Customized Social Strategy

    Including content pillars for your social media presence + target audience consideration

  • Curated Instagram Feed Layout

    Optimized posts layout design, integrating with your brand's voice and creating a harmonious and appealing aesthetic

  • Instagram Caption Ideas

    Inspiring caption ideas that can be used as a reference

  • 17 IG posts

    17 IG posts, combining overall tone + current branding of your channel + photography/video, and customized graphic design if needed

  • 5 IG Story Templates

    With unlimited use and reuse

  • Content Calendar

    Suggested content calendar based on best practices for you to follow


Skills and tools

Content Creator
Copywriter
Social Media Marketer
Adobe Suite
Canva
Google Drive
Microsoft Office 365
Zoom

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