Brand Strategy + Brand Identity by Cristiana PascoalBrand Strategy + Brand Identity by Cristiana Pascoal

Brand Strategy + Brand IdentityCristiana Pascoal

I help businesses and brands achieve an elevated look with a minimalistic design approach that’s focused on purpose, clarity of messaging, and a clean, polished aesthetic.

Whether it's creating a brand identity or refining an existing one, I ensure the design communicates what matters most in a simple yet powerful way, allowing the brand’s message to shine through clearly.

My goal is to create visuals that feel both sophisticated and purposeful, helping businesses stand out with a design that resonates.

What's included

CONCEPT DEVELOPMENT

/ Mood Board + Concept: Exploration of the visual identity, including colors, typography, logo styles, imagery, and mood. / Brand Personality & Positioning: Define the brand's values, voice, target audience, and market positioning. / Initial Ideas: Early design concepts showcasing the logo, visual elements, and initial branding direction. / 1 Revision (small adjustments of color, mood, positioning)

DESIGN DEVELOPMENT (after concept approval)

/ Logo Design & Variations: Finalize logo and create any required variations (horizontal, vertical, black & white, etc.). / Brand Guidelines: Create a detailed document outlining typography, color palette, logo usage, imagery style, and other brand elements. / Digital Brand Kit: Logo variations, color codes, social media assets /1 Revision: Minor adjustments to colors, typography, logo, or any other elements based on client feedback.

Example work