Brand Strategy + Brand Identity by Cristiana PascoalBrand Strategy + Brand Identity by Cristiana Pascoal

Brand Strategy + Brand Identity

Cristiana Pascoal

Starting at

500

About this service

Summary

I help businesses and brands achieve an elevated look with a minimalistic design approach that’s focused on purpose, clarity of messaging, and a clean, polished aesthetic.

Whether it's creating a brand identity or refining an existing one, I ensure the design communicates what matters most in a simple yet powerful way, allowing the brand’s message to shine through clearly.

My goal is to create visuals that feel both sophisticated and purposeful, helping businesses stand out with a design that resonates.

What's included

CONCEPT DEVELOPMENT
/ Mood Board + Concept: Exploration of the visual identity, including colors, typography, logo styles, imagery, and mood. / Brand Personality & Positioning: Define the brand's values, voice, target audience, and market positioning. / Initial Ideas: Early design concepts showcasing the logo, visual elements, and initial branding direction. / 1 Revision (small adjustments of color, mood, positioning)
DESIGN DEVELOPMENT (after concept approval)
/ Logo Design & Variations: Finalize logo and create any required variations (horizontal, vertical, black & white, etc.). / Brand Guidelines: Create a detailed document outlining typography, color palette, logo usage, imagery style, and other brand elements. / Digital Brand Kit: Logo variations, color codes, social media assets /1 Revision: Minor adjustments to colors, typography, logo, or any other elements based on client feedback.

Example projects

Branding for Natural Stone Manufacturer / Visual Identity

Branding for Lightweight Stone Panel Brand / Visual Identity

Branding for a Gym / Logo, Stationary, Iconography & Sinaletics

Duration

3 weeks

Skills and tools

Brand Design

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Industries

Design

More services

Interior Design for Residential Space

Example projects

STARTING AT

$30/hour

hourly rate

Interior Design for Commercial Space

STARTING AT

$25/hour

hourly rate

Interior Design for Office Space

STARTING AT

$35/hour

hourly rate

Brand Strategy + Brand Identity

Cristiana Pascoal

Starting at

500

About this service

Summary

I help businesses and brands achieve an elevated look with a minimalistic design approach that’s focused on purpose, clarity of messaging, and a clean, polished aesthetic.

My goal is to create visuals that feel both sophisticated and purposeful, helping businesses stand out with a design that resonates.

What's included

CONCEPT DEVELOPMENT
/ Mood Board + Concept: Exploration of the visual identity, including colors, typography, logo styles, imagery, and mood. / Brand Personality & Positioning: Define the brand's values, voice, target audience, and market positioning. / Initial Ideas: Early design concepts showcasing the logo, visual elements, and initial branding direction. / 1 Revision (small adjustments of color, mood, positioning)
DESIGN DEVELOPMENT (after concept approval)
/ Logo Design & Variations: Finalize logo and create any required variations (horizontal, vertical, black & white, etc.). / Brand Guidelines: Create a detailed document outlining typography, color palette, logo usage, imagery style, and other brand elements. / Digital Brand Kit: Logo variations, color codes, social media assets /1 Revision: Minor adjustments to colors, typography, logo, or any other elements based on client feedback.

Example projects

Branding for Natural Stone Manufacturer / Visual Identity

Branding for Lightweight Stone Panel Brand / Visual Identity

Branding for a Gym / Logo, Stationary, Iconography & Sinaletics

Duration

3 weeks

Skills and tools

Brand Design

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Industries

Design

More services

Interior Design for Residential Space

Example projects

STARTING AT

$30/hour

hourly rate

Interior Design for Commercial Space

STARTING AT

$25/hour

hourly rate

Interior Design for Office Space

STARTING AT

$35/hour

hourly rate