What's included

• Content Calendar & Competitive Analysis Report

  A schedule outlining the types of posts, their formats (images, videos, text), and the dates/times they'll be published. A comprehensive analysis of the competitors' social media strategies. This report could include insights into their content strategies, engagement tactics, posting frequency, audience demographics, and overall performance metrics. It might also identify their strengths, weaknesses, opportunities, and threats in the social media landscape.

• Analytics Report, Benchmarking Data & Actionable Insights

  Regular reports analyzing the performance of the campaign, including metrics like reach, engagement, click-through rates, conversions, and audience demographics. Data derived from the competitive analysis helps set benchmarks and goals for the client's social media performance. This could include comparison charts, key performance indicators (KPIs), and industry standards for reference. Recommendations based on the competitive analysis, highlighting areas where the client can capitalize on opportunities or improve their strategy based on competitors' successes or failures.

• Community Management Guidelines

  Guidelines for managing the brand's online community, including protocols for dealing with negative feedback or crises. A comprehensive review of the campaign's success, lessons learned, and recommendations for future improvements.