A senior-level social strategy for SaaS and FinTech brands that want to become more visible, trusted, and recognizable.

We’ll build a clear system for what your brand should talk about, how to turn complex products into compelling content, where to focus, and how social supports your broader marketing and growth goals.

Teams that:

Are posting inconsistently or without a clear strategy

Struggle to make technical products interesting and easy to understand

Need stronger positioning and differentiation in a crowded category

Want to build brand authority and thought leadership

Are preparing for a product or feature launch

Want more visibility for founders or internal experts

Have content going out but aren't sure what's actually working

Need senior social expertise without hiring a full-time strategist

Social channel audit What’s working, what isn’t, and where the biggest opportunities are.

Competitive & category analysis How competitors show up, what everyone else is saying, and where your brand can own something different.

Audience & messaging strategy Who we need to reach, what they care about, and how your product should enter the conversation.

Content pillars & narratives Clear themes your brand can consistently build recognition around.

LinkedIn & channel strategy Where to focus, what role each platform should play, and how they work together.

Content formats & concepts Recommended recurring formats across thought leadership, product, educational, founder-led, video, and brand content.

Launch recommendations How to build anticipation, launch, and extend the life of product or feature announcements.

30-day content roadmap A practical plan showing what the strategy looks like in execution.

Content Operating System A custom Google Sheet that becomes your team’s master planning system - including content pillars, reusable formats, idea bank, publishing cadence, campaign planning, repurposing opportunities, owners, status, and performance tracking.

It’s designed so your team can keep generating and planning content consistently after the strategy is delivered, without starting from scratch every month.

Measurement framework The metrics to track based on your actual goals from visibility and engagement to traffic and demand.

You leave with a clear, actionable social system your team can execute: what to say, who to say it to, where to publish it, which formats to use, and how to know whether it's working.

This package is strategy only. If you'd rather not execute it internally, I also offer ongoing social media management and creative production, including copy, graphics, video, and motion.

Former Senior Brand & Social Strategist at Appfire, a 4× Deloitte Technology Fast 500 company, and former Head of Marketing at Jexo.

My work at Appfire helped drive 101% LinkedIn growth, 136% more link clicks, and 788% more video views. I also launched its first strategic YouTube program, growing views by 210%.

1. Kickoff + access You’ll receive a short intake form and we’ll align on your product, audience, goals, competitors, and current content.

2. Research + audit I review your existing channels, messaging, performance, competitors, and content opportunities.

3. Strategy I build your positioning, content pillars, recommended formats, channel approach, and actionable content plan.

4. Review We meet for a strategy walkthrough, where I explain the recommendations and answer questions.

5. Final delivery You receive the final strategy and supporting resources, updated based on your feedback.

Timeline: 5–7 business days

Communication: Contra + Slack or email

Strategy delivery: Notion or PDF

Includes: 1 round of revisions

Final call: Recorded strategy walkthrough included