I will provide Strategic Brand Design for Tasteful, Quiet Luxury

Starting at

$

1,500

About this service

Summary

I design brand identities with your audience in mind by combining strategy and psychology to create visuals that not only look good but truly connect and convert. It’s not just design; it’s design that speaks to the people who matter.

FAQs

  • What makes your branding approach different from others?

    Unlike surface-level design, I focus on creating brands rooted in psychology and strategy. Every visual element is crafted to attract, connect with, and influence your ideal audience - not just look pretty.

  • What do I need to have ready before we start?

    A clear understanding of your business, your goals, and your target audience is a great start. If you’re unsure, don’t worry - my discovery process will help us get complete clarity.

  • How long does the branding process take?

    Typically, branding projects take between 2 to 5 weeks, depending on the package and responsiveness during feedback rounds. I’ll provide a custom timeline once we start.

  • What if I’m not sure about my brand direction yet?

    That’s totally okay. Part of my process includes strategic guidance and visual exploration to help uncover your brand's essence and direction - even if you’re starting from scratch.

  • How many revisions do I get?

    Each package includes a set number of revisions: Essential: 2 rounds Comprehensive: 3 rounds Premium: Unlimited revisions within scope I always aim to get things right early through alignment in the strategy and moodboard phase.

  • Will I own the final designs?

    Yes! Once the project is complete and final payment is made, you’ll have full ownership and usage rights of your brand assets.

  • What files will I receive?

    You’ll get a complete brand folder with all the final files in formats for print, web, and digital use - including AI, EPS, PNG, JPG, and SVG as needed. I also include a style guide so you or your team know how to use them properly.

  • Do you offer ongoing support after the project?

    Yes - for Premium packages, I include 30 days of post-project support. For others, I’m always available for add-on work or brand expansion as your business grows.

  • Can you also help with social media, website, or packaging design?

    Absolutely. While branding is the foundation, I also offer additional design services like social media kits, packaging design, and website layouts - we can discuss these based on your needs.

  • How do I get started?

    Just reach out or book a discovery call. Once we confirm we’re a good fit, I’ll send over a proposal, contract, and project start date.

What's included

  • Essential Brand Foundation

    A streamlined branding package focused on establishing your brand’s core identity and providing the essential design assets needed to launch confidently. Deliverables: Brand Strategy Overview: Concise brand positioning statement, core values, target audience summary. Primary Logo Design: One main logo concept with 2 rounds of revisions. Basic Logo Variations: Black & white, monochrome, and simplified icon version for versatile use. Color Palette: Primary and secondary color codes with usage guidelines. Typography Selection: Recommended fonts and basic usage guidelines. Brand Style Summary: A short brand style guide highlighting logo usage, colors, and fonts. Delivery Format: PDF for strategy and style guide, AI/EPS/PNG/JPG files for logos and assets.

  • Comprehensive Brand Identity

    A well-rounded branding package combining deeper strategy work with a complete suite of visual identity assets for consistent brand application. Deliverables: Full Brand Strategy Document: In-depth positioning, mission, vision, values, brand personality, and audience profiles. Logo Suite: Primary logo, alternative lockups (horizontal, vertical), icon-only mark, and monochrome versions with 3 rounds of revisions. Expanded Color Palette: Primary, secondary, and accent colors with usage and accessibility guidelines. Typography System: Primary and secondary fonts with detailed usage rules. Comprehensive Brand Style Guide: Detailed guidelines covering logo usage, colors, typography, imagery style, and tone of voice. Business Collateral Templates: Editable business card and letterhead templates. Social Media Kit: Profile images, cover/banner designs, and post templates tailored for 2 platforms. Delivery Format: Fully editable AI/PSD files, PDF guides, and web-optimized graphics.

  • Premium Brand Experience

    The ultimate branding solution that blends strategic depth with expansive creative assets and ongoing support for a powerful and cohesive brand presence. Deliverables: Complete Brand Strategy & Messaging Framework: Extensive strategy including competitive analysis, positioning map, mission, vision, values, audience personas, brand voice, and messaging pillars. Advanced Logo System: Multiple logo variations including responsive versions for digital and print, animated logo (if applicable), and iconography set with unlimited revisions within project scope. Full Color System: Comprehensive palette with print & digital codes, gradients, and accessibility contrast guides. Typography & Copy Guidelines: Fonts, hierarchy, typographic styles, and tone of voice usage with copywriting examples. In-depth Brand Guidelines Manual: Complete manual with sections on visual identity, messaging, photography, iconography, patterns, and motion graphics guidelines. Complete Business Stationery Suite: Business cards, letterheads, envelopes, email signatures, and presentation templates. Social Media & Digital Presence Kit: Fully branded social media profiles (up to 3 platforms), post and story templates, highlight icons, and email newsletter template. Additional Visual Assets: Custom icon sets, patterns, textures, photography or illustration style guides. Post-Delivery Support: 30 days of brand consultation and minor edits. Delivery Format: All source files (AI, PSD, PDF, JPG, PNG), animated files (MP4, GIF), and access to shared cloud folders.


Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Fashion & Apparel
Hospitality
Real Estate