Brand sprint by Rosalba Porpora

Brand sprint

Rosalba Porpora

Contact for pricing

About this service

Summary

Perfect for early-stage startups or companies who are looking to refresh their identity without investing too much.

Within 1 week you will have your new branding together with a full documentation on how to use it.

Process

Step 0: let's get to know each others :) Short introduction call to get to know each others and set the goals of the project. Step 1: Getting to know you Thanks to an ad-hoc survey or small workshop I'll get to know everything about you, discovering what drives you and what goals you’re reaching for.

Step 2: First presentation I will present you the first iteration on the brand. You won't see just a logo but you'll get the full picture, how everything comes together with different applications of your brand. After this one you'll have 1 round of feedback Step 3: Refinement I'll take your feedback in consideration and reshape the identity where needed Step 4: Delivery You will get the brand guidelines and all the new assets of your brand.

What's included

Logo
Your logomark and wordmark
Color palette
The set of colors (primary and secondary) that define your brand's visual identity. It includes: CMYK, RGB and Pantone and applications on how to use it.
Typography
The typography which talks for your brand. It includes: type-hierarchy and applications on how to use it.
Brand Universe
Applications (3-5) on how your brand comes to life acorss different touchpoints: print, social media, web
Icons set
A set of personalized icons to reinforce your brand values
Illustrations moodboard
When matching your values and strategy I come up with a direction for illustrations. A clear moodboard which can be implemented by one external illustrator or one of the illustrators I work with normally.
Brand Guidelines
A pdf (or interactive figma link) including all your assets and guidance on how to use them. Includes Do and Don'ts of the created assets + layout guidance + photography art direction.