60 minute strategy session
- 2 rounds of revisions
- Foundations of your brand or business
- Mission, Values, Experience, Promise, Identity, etc
Take home doc with:
- Brand Positioning Statement
- A concise statement explaining what you brand does, who you target, and the benefits of your brand
Tagline
Ideal Customer Profile
- An outline of your ideal customer or client for what your brand or business solves for
Brand Voice Outline
- Mission & value statement
- Message architecture
- Persona & language
- Do’s & don'ts