Social Media Content Strategy by 🎥 Gourav ✍️

Social Media Content Strategy

🎥 Gourav ✍️

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About this service

Summary

For your brand to stand out, you must stop looking at what other people are doing and look inward to see what you bring to the table. What sets you apart as a business is what will set you apart as a brand. My aim with this service will be to help you gain clarity on why, how, and what your brand should be represented as on social media and then develop a content plan to execute on them.

Process

Discovery call(s) to understand the brand and it's goals for social media.

Creation of strategy & positioning document.

Content ideas repository creation based upon the agreed strategy & positioning.

Implementation of ideas in the form of a monthly calendar for publishing.

What's included

Strategy Document
A document that outlines why and who it is that your brand wants to become and be perceived as; how + what are the steps the business needs to take in order to be this brand; and what are the ways in which we will represent this brand through social media.
Content Plan Document
A list of content ideas in line with the strategy that can be developed for the brand that also acts as a repository for ideas in the future.
Monthly Calendars
Based on the strategy and content plan, a calendar will be set with the content ideas that need to be executed. May or may not include captions + the final content piece to be published from my end depending on the scope of the project.

Example projects