What's included

• Discovery and Research

  This stage involves understanding the client's business, target audience, competition, and market trends. Research helps identify unique selling points and opportunities for differentiation.

• Strategy Development

  Based on research findings, a brand strategy is developed, which includes defining brand values, personality, positioning, and messaging. This stage lays the foundation for all visual and communication elements.

• Visual Identity Creation

  Designers translate the brand strategy into visual elements such as logos, color palettes, typography, and imagery. This stage aims to create a cohesive and memorable visual identity that reflects the brand's personality and resonates with its target audience.

• Collateral Design

  Once the visual identity is established, various collateral materials are designed, including business cards, letterheads, brochures, packaging, and digital assets like social media graphics and email templates. Consistency across all touchpoints is crucial to maintaining brand integrity.

• Brand Guidelines

  A comprehensive set of brand guidelines is created to ensure consistency in how the brand is represented across different channels and by different stakeholders. Guidelines typically cover logo usage, color specifications, typography, tone of voice, and imagery guidelines.