What's included

• Market Research & Strategy Report

  Insights into target audience, competitors, and key product trends. A detailed marketing strategy with recommendations on social platforms, ad placements, and key campaigns.

• SEO-Optimized Product Listings

  Fully optimized product descriptions and titles, keywords, and metadata to enhance organic visibility on search engines.

• Target Audience Research & Ad Strategy

  Detailed Audience Profiles: Insight into customer demographics, interests, and behaviors to inform ad targeting. Ad Strategy Document: Recommendations on which types of Facebook Ads (e.g., carousel, video, lead ads) will best reach your audience, and an outline of campaign objectives (brand awareness, traffic, conversions).

• Ad Copywriting and Creative Assets

  Engaging Ad Copy: Tailored ad copy for each audience segment and ad format, including attention-grabbing headlines, concise and persuasive descriptions, and clear CTAs. Creative Ad Assets: Professionally designed ad visuals (images and/or video thumbnails) that align with the brand's aesthetic, optimized for each ad format (carousel, single image, etc.). A/B Testing Variants: Different ad copy and creative variations prepared for A/B testing, ensuring data-driven optimization for engagement and conversion.

• Retargeting Strategy

  Custom Audiences for Retargeting: Creation of custom audiences to retarget users who engaged with the ads but didn’t convert, such as video viewers or website visitors. Sequential Ad Copy: Retargeting ads designed to move users through the funnel, from brand awareness to purchase, with specific copy that speaks to their previous engagement (e.g., discount offers for those who viewed a product but didn’t purchase).

• Campaign Setup and Launch

  Full Facebook Ad Campaign Setup: Implementation of campaigns in Ads Manager, including audience targeting, budget allocation, scheduling, and ad placements. Facebook Pixel & Conversion Tracking: Integration of Facebook Pixel on relevant web pages, allowing for effective tracking of key actions (e.g., page views, purchases) and data collection for retargeting.

• Email Marketing Campaigns

  List of segmented emails with templates, including product promotions, abandoned cart sequences, and loyalty or follow-up emails. Results from email campaigns showing open rates, click-through rates, and conversions.