Brand Identity Essentials (System + Guide) by Crina IolandaBrand Identity Essentials (System + Guide) by Crina Iolanda

Brand Identity Essentials (System + Guide)

Crina Iolanda

Starting at

1,500

About this service

Summary

I create a cohesive identity that feels true to you and easy for your team to use. You get a logo suite, color/type system, and a practical 30–40 page guide so everything stays consistent. What’s unique: I combine clarity and warmth, design that looks premium, reads clearly, and comes with real how‑to rules.

What's included

Discovery Mini‑Workshop
- 45–60 min session: values, voice, audience, competitors, use‑cases - Brand keywords and mood reference delivered as a 1‑page summary
Logo Suite
- Primary horizontal + stacked - Secondary/alt mark + favicon/app icon - Monochrome and inverted variants - Exports: SVG, PNG (2 sizes), PDF for print
Color System
- Core, accents, neutrals - Usage roles (background, text, action) - AA contrast checked on core combinations
Typography Scale
- Heading levels (H1–H5), body, caption, UI labels - Web‑safe fallback and licensing links
Visual Accents
- Up to 6 brand shapes/patterns/icons - Guidance on when/how to use them
Social Starter
- Profile avatar and cover - 6 editable post templates (promo, quote, carousel cover, announcement, tip, testimonial)
Slide Starter
-Title slide + content slide with grid, spacing, and type roles
Brand Guide (PDF)
- Logo usage/do‑don’t, clear space, min sizes - Color, type, imagery style, tone examples - Social and slide application examples - Export specs and file structure map
Asset Pack
- Organized folders, naming convention - Print/web presets and color profiles