Brand Identity Essentials (System + Guide)Crina Iolanda
I create a cohesive identity that feels true to you and easy for your team to use. You get a logo suite, color/type system, and a practical 30–40 page guide so everything stays consistent. What’s unique: I combine clarity and warmth, design that looks premium, reads clearly, and comes with real how‑to rules.
What's included
Discovery Mini‑Workshop
- 45–60 min session: values, voice, audience, competitors, use‑cases
- Brand keywords and mood reference delivered as a 1‑page summary
Logo Suite
- Primary horizontal + stacked
- Secondary/alt mark + favicon/app icon
- Monochrome and inverted variants
- Exports: SVG, PNG (2 sizes), PDF for print
Color System
- Core, accents, neutrals
- Usage roles (background, text, action)
- AA contrast checked on core combinations
Typography Scale
- Heading levels (H1–H5), body, caption, UI labels
- Web‑safe fallback and licensing links
Visual Accents
- Up to 6 brand shapes/patterns/icons
- Guidance on when/how to use them
Social Starter
- Profile avatar and cover
- 6 editable post templates (promo, quote, carousel cover, announcement, tip, testimonial)
Slide Starter
-Title slide + content slide with grid, spacing, and type roles
Brand Guide (PDF)
- Logo usage/do‑don’t, clear space, min sizes
- Color, type, imagery style, tone examples
- Social and slide application examples
- Export specs and file structure map
Asset Pack
- Organized folders, naming convention
- Print/web presets and color profiles
Starting at$1,500
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Crina Iolanda Iași, Romania
- 1
- Paid projects
- 39
- Followers
Brand Identity Essentials (System + Guide)Crina Iolanda
Starting at$1,500
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
I create a cohesive identity that feels true to you and easy for your team to use. You get a logo suite, color/type system, and a practical 30–40 page guide so everything stays consistent. What’s unique: I combine clarity and warmth, design that looks premium, reads clearly, and comes with real how‑to rules.
What's included
Discovery Mini‑Workshop
- 45–60 min session: values, voice, audience, competitors, use‑cases
- Brand keywords and mood reference delivered as a 1‑page summary
Logo Suite
- Primary horizontal + stacked
- Secondary/alt mark + favicon/app icon
- Monochrome and inverted variants
- Exports: SVG, PNG (2 sizes), PDF for print
Color System
- Core, accents, neutrals
- Usage roles (background, text, action)
- AA contrast checked on core combinations
Typography Scale
- Heading levels (H1–H5), body, caption, UI labels
- Web‑safe fallback and licensing links
Visual Accents
- Up to 6 brand shapes/patterns/icons
- Guidance on when/how to use them
Social Starter
- Profile avatar and cover
- 6 editable post templates (promo, quote, carousel cover, announcement, tip, testimonial)
Slide Starter
-Title slide + content slide with grid, spacing, and type roles
Brand Guide (PDF)
- Logo usage/do‑don’t, clear space, min sizes
- Color, type, imagery style, tone examples
- Social and slide application examples
- Export specs and file structure map
Asset Pack
- Organized folders, naming convention
- Print/web presets and color profiles
$1,500