What's included

• Creative Strategy & Mood Board

  A comprehensive document outlining the core creative direction for your project. This includes a clear articulation of the brand's aesthetic, target audience, and key messaging. The mood board component will provide a curated collection of visual references — including photography, color palettes, typography, and textures — to serve as a North Star for all future creative executions. Format: Digital PDF and a shareable link via a tool like Miro or Canva. Quantity: One (1) comprehensive creative concept and mood board. Revisions: One (1) round of revisions to the initial concept.

• Brand & Visual Identity Guidelines

  A detailed guide that ensures brand consistency across all platforms. This includes specifications for logo usage, color palettes (CMYK, RGB, and HEX codes), typography hierarchy, and examples of visual applications. The guidelines are designed to be a practical tool for your internal team or other external collaborators (e.g., graphic designers, photographers). Format: Digital PDF and a shareable link via a tool like Miro or Canva. Quantity: One (1) comprehensive brand & visual guidelines presentation. Revisions: One (1) round of revisions to the initial concept.

• Campaign Concept & Shot List

  A strategic document outlining the creative concept for a specific campaign (e.g., a product launch, seasonal collection). This includes a written narrative, key campaign pillars, and a detailed shot list. The shot list specifies the types of images or videos needed, including talent direction, styling notes, and key shots to capture. Format: Google Doc or Excel spreadsheet. Quantity: One (1) detailed production roadmap and shot list. Revisions: One (1) round of revisions to the shot list and execution strategy.