Brand Strategy & Design

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About this service

Summary

I create modern strategy-driven designs for female-led future-focused brands. Every design I create is fuelled by strategy to ensure there's logic behind every creative decision made.

What's included

  • 2hr Brand Strategy Discovery Session

    This is a 2hr strategy discovery session where we will take a deeper dive into your brand. The aim of this session is to gain as much information as possible on the brand, its target audience, and competitors. This will allow me to conduct further research to ensure I'm creating the perfect strategy for your business.

  • 1-2hr Brand Strategy Breakdown & Explanation Session

    This is a 1-2hr call where I break down the strategy I have implemented for your brand based on the information that was given and discussed during the strategy call. I will explain each section in detail to ensure you agree with every decision made and I will ensure you know how to apply the strategy correctly

  • Brand Strategy Document

    This is a PDF document that includes the strategy we set out for your brand and how to apply it. The document includes : • Goals & mission statement • Audience • Competition analysis • Brand values • Brand personality • Creative solutions • Social media strategy • Design direction

  • Brand Design

    The basics of this service includes: • Brand strategy • Main logo & variations • Brandmark • Custom colour palette • Typography pairing • Brand pattern • Brand guidelines document • Business card design | Additional deliverables are available to add on, what’s stated here are the basics that are included in every project.

  • 1-1.30hr Brand Presentation Call

    This is a 1-1.30hr call where I will present to you your brand designs, I will go over every creative decision I have made to ensure you understand the reasoning behind the creative journey. I will also show your brand in action so you can get a feel for what the designs will look like in real-life situations.

  • 30m-1hr Launch/Sign-off Session (Optional)

    The launch/sign-off presentation is an optional service where we spend around 30mins - 1hr going over any last details before you launch your new strategy & branding.


Skills and tools

Brand Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe Photoshop

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