Custom Character Design for Brands & Storytelling

Alexandra Zutto

Starting at

/hr

About this service

Summary

I create expressive, character-centered illustrations that bring stories to life — whether it’s a dynamic group composition, a visual narrative, or a mascot for your brand. With a vibrant, recognizable style and years of experience, I help brands and creatives build visual worlds that connect emotionally and stand out.

Process

Creative Brief & Goals — We clarify what you need: a series, a hero shot, mood, emotion, story.

Concept Sketches — Rough layouts to establish composition, character interaction, and feel.

Illustration Phase — I develop the scene with color, texture, and detail, keeping you in the loop.

Feedback & Refinement — We review and tweak based on your feedback.

Delivery — Final high-res illustrations + layered source files.

What's included

Character Design/ One Mascot or Character
What’s included: 1 original character illustration (static pose, front/side view) 3 concept sketches + 1 final full-color version Optional: basic turnarounds or facial expressions (add-on) Source files + high-res exports (JPG/PNG + PSD/AI)
Character-Centered Illustration & Storytelling
Looking for rich, character-driven illustrations that go beyond a single pose? I specialize in building expressive compositions and visual narratives centered around original characters — whether it's a hero scene, brand mascot family, or an illustrated story in multiple parts. This offer is flexible and ideal for: Multi-character illustrations World-building visuals Campaign or editorial storytelling Character-based social content Animated scene design (prep-ready) Typical turnaround: Varies by project size. You’ll get a time estimate up front and transparent progress updates throughout.

Example projects