Art Direction and Graphic Design

Pro

Sheryl Tamayose

Starting at

135

/hr

About this service

Summary

I help brands tell their story through strategic art direction and design that drives results. From digital ads and print collateral to full campaigns, I create cohesive, high-impact visuals across every touchpoint. With a hands-on approach, I combine creative vision with data-backed insights to deliver compelling, brand-aligned solutions that engage audiences and elevate business outcomes.

Process

My Creative Process Every project starts with understanding your goals. Here’s how I typically approach the work:

Discovery & Alignment – I begin with a discovery call to learn about your business, audience, and project objectives. This ensures we’re aligned from the start.

Inspiration & Ideation – I explore visual references and creative directions to spark ideas and align with your brand’s tone and personality.

Sketches & Wireframes – Depending on the project scope, I create initial sketches or wireframes to map out the structure and flow.

Low-Fidelity Concept Check – I like to share rough comps or sketches early on to get your initial thoughts and validate the direction before refining.

Design Development – Once we’re aligned, I dive into creating high-fidelity comps. If collaborating with a team, I share progress for internal feedback before presenting to you.

Client Review & Revisions – After presenting, I gather your feedback and refine the designs. Typically, one to two rounds of revisions are included.

Final Delivery – Once approved, I deliver final assets in the required formats.

What's included

Creative Strategy & Concept Development
A detailed approach outlining the creative vision, messaging, and execution plan.
Brand Identity & Visual Direction
Development of a cohesive visual style, including color palettes, typography, and imagery guidelines.
Mood Boards & Inspiration Decks
Curated references to establish the creative tone and aesthetic direction.
Campaign Art Direction
Oversight and execution of visual storytelling across print, digital, and social media platforms.
Photoshoot & Video Direction
Planning, coordinating with the photographer and stylists, and directing photo and video shoots to ensure high-quality, brand-aligned content.
Marketing & Advertising Collateral
Custom-designed assets for social media, email campaigns, print materials, and digital advertising.
Presentation & Pitch Decks
Polished visual presentations for stakeholders, investors, or marketing campaigns.
Packaging Design
Thoughtful design solutions for product packaging and accessories.
Final Design Assets & File Delivery
High-resolution and editable formats (AI, PSD, PNG, JPG, PDF) for ongoing use.
Collaboration with Designers & Teams
Oversight of a creative team, providing guidance, feedback, and mentorship.
Project Management & Timelines
Coordination of deadlines, deliverables, and production schedules to ensure smooth execution.
Revisions & Refinements
Iterations based on feedback to ensure client satisfaction.
Creative Consulting & Future Recommendations
Insights on scaling the brand’s visual presence and optimizing creative strategies for long-term success.