Content Strategy

Pro

Sophie Willink

Contact for pricing

About this service

Summary

As a content strategist, my focus is on crafting impactful content that drives action and creates messaging that truly resonates with your audience. Whether I’m working with the world’s most trusted FinTech brand or developing a content strategy for a growing HealthTech startup, I ensure each piece of content aligns with your brand's goals, voice, and target market. I specialise in creating tailored strategies that engage users across various channels, from websites and blogs to social media and email campaigns. My approach combines creativity with data-driven insights, ensuring that your content not only captures attention but also delivers measurable results and supports your business growth.

What's included

  • Content strategy

    I take a tailored approach to helping you build a strong, cohesive content strategy that aligns with your brand’s goals and resonates with your target audience. I’ll work with you to create a comprehensive content plan, from ideation and creation to distribution and performance analysis, ensuring consistency and engagement across all platforms. The result? Compelling content that drives conversions and delivers measurable results.

  • Social media strategy

    I’ll work with you to develop a tailored social media strategy, including content creation, scheduling, and platform optimisation, all designed to maximise engagement and reach. With a focus on analytics and performance tracking, I’ll continually refine the strategy to ensure your efforts align with your goals and deliver tangible results. My aim is to create a social media presence that not only attracts followers but also builds lasting relationships with your audience and supports your business growth.

Skills and tools

Content Strategist

Brand Strategist

Copywriter

Google Docs

LinkedIn

Microsoft Word

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