Visual Brand Strategy & Identity KitBobby Coyote
This branding kit is designed for culture-driven brands and spaces that need more than a logo.
I create cohesive visual systems that translate brand strategy into lived experience — across digital platforms and physical environments.
Deliverables are tailored to each project but typically engage in brand strategy, a complete visual identity system, guidelines, and real-world applications that ensure the brand feels intentional, consistent, and alive.
Includes:
Brand discovery questionnaire
1–2 creative direction presentations
2 rounds of revisions per phase
Final asset delivery + organized files
Optional Add-ons:
Brand launch support (2–4 weeks)
Ongoing art direction (monthly)
Social content direction or templates
Photo/video art direction
Brand refresh or evolution
What's included
Brand Foundation
Brand positioning summary |
Core values + tone of voice (concise, not fluffy) |
Audience definition (1–2 primary audiences) |
Visual direction statement (the “why” behind the look)
Visual Identity System
Primary logo (or refined existing logo) |
Secondary logo / mark (lockup, symbol, wordmark variation) |
Color palette (primary + secondary) |
Typography system (headline, body, accent) |
Iconography or graphic motif system |
Texture / pattern / image treatment direction |
Brand Guidelines
10–20 page brand guide (PDF) |
Usage rules (spacing, color use, do/don’t) |
Typography hierarchy |
Color application examples |
Visual consistency principles
Digital Applications
Social media templates (posts + stories) |
Website homepage visual direction |
Launch graphics (or campaign art if established brand) |
Real-World Translation
Physical space visuals (signage, posters, wayfinding concepts) |
Packaging or merch mockups |
Environmental graphics |
Print collateral (flyer, poster, zine cover)
Bobby's other services
Starting at$5,000
Duration5 weeks
Service provided by
Bobby Coyote proLos Angeles, USA
- $1k+
- Earned
- 7
- Followers
Visual Brand Strategy & Identity KitBobby Coyote
Starting at$5,000
Duration5 weeks
This branding kit is designed for culture-driven brands and spaces that need more than a logo.
I create cohesive visual systems that translate brand strategy into lived experience — across digital platforms and physical environments.
Deliverables are tailored to each project but typically engage in brand strategy, a complete visual identity system, guidelines, and real-world applications that ensure the brand feels intentional, consistent, and alive.
Includes:
Brand discovery questionnaire
1–2 creative direction presentations
2 rounds of revisions per phase
Final asset delivery + organized files
Optional Add-ons:
Brand launch support (2–4 weeks)
Ongoing art direction (monthly)
Social content direction or templates
Photo/video art direction
Brand refresh or evolution
What's included
Brand Foundation
Brand positioning summary |
Core values + tone of voice (concise, not fluffy) |
Audience definition (1–2 primary audiences) |
Visual direction statement (the “why” behind the look)
Visual Identity System
Primary logo (or refined existing logo) |
Secondary logo / mark (lockup, symbol, wordmark variation) |
Color palette (primary + secondary) |
Typography system (headline, body, accent) |
Iconography or graphic motif system |
Texture / pattern / image treatment direction |
Brand Guidelines
10–20 page brand guide (PDF) |
Usage rules (spacing, color use, do/don’t) |
Typography hierarchy |
Color application examples |
Visual consistency principles
Digital Applications
Social media templates (posts + stories) |
Website homepage visual direction |
Launch graphics (or campaign art if established brand) |
Real-World Translation
Physical space visuals (signage, posters, wayfinding concepts) |
Packaging or merch mockups |
Environmental graphics |
Print collateral (flyer, poster, zine cover)
Bobby's other services
$5,000