
Visual Brand Strategy & Identity Kit
Starting at
$
5,000
About this service
Summary
What's included
Brand Foundation
Brand positioning summary | Core values + tone of voice (concise, not fluffy) | Audience definition (1–2 primary audiences) | Visual direction statement (the “why” behind the look)
Visual Identity System
Primary logo (or refined existing logo) | Secondary logo / mark (lockup, symbol, wordmark variation) | Color palette (primary + secondary) | Typography system (headline, body, accent) | Iconography or graphic motif system | Texture / pattern / image treatment direction |
Brand Guidelines
10–20 page brand guide (PDF) | Usage rules (spacing, color use, do/don’t) | Typography hierarchy | Color application examples | Visual consistency principles
Digital Applications
Social media templates (posts + stories) | Website homepage visual direction | Launch graphics (or campaign art if established brand) |
Real-World Translation
Physical space visuals (signage, posters, wayfinding concepts) | Packaging or merch mockups | Environmental graphics | Print collateral (flyer, poster, zine cover)
Duration
5 weeks
Skills and tools
Industries