Visual Brand Strategy & Identity Kit by Bobby CoyoteVisual Brand Strategy & Identity Kit by Bobby Coyote

Visual Brand Strategy & Identity Kit

Pro

Bobby Coyote

Starting at

5,000

About this service

Summary

This branding kit is designed for culture-driven brands and spaces that need more than a logo.

I create cohesive visual systems that translate brand strategy into lived experience — across digital platforms and physical environments.

Deliverables are tailored to each project but typically engage in brand strategy, a complete visual identity system, guidelines, and real-world applications that ensure the brand feels intentional, consistent, and alive.

Includes:

Brand discovery questionnaire

1–2 creative direction presentations

2 rounds of revisions per phase

Final asset delivery + organized files

Optional Add-ons:

Brand launch support (2–4 weeks)

Ongoing art direction (monthly)

Social content direction or templates

Photo/video art direction

Brand refresh or evolution

What's included

Brand Foundation
Brand positioning summary | Core values + tone of voice (concise, not fluffy) | Audience definition (1–2 primary audiences) | Visual direction statement (the “why” behind the look)
Visual Identity System
Primary logo (or refined existing logo) | Secondary logo / mark (lockup, symbol, wordmark variation) | Color palette (primary + secondary) | Typography system (headline, body, accent) | Iconography or graphic motif system | Texture / pattern / image treatment direction |
Brand Guidelines
10–20 page brand guide (PDF) | Usage rules (spacing, color use, do/don’t) | Typography hierarchy | Color application examples | Visual consistency principles
Digital Applications
Social media templates (posts + stories) | Website homepage visual direction | Launch graphics (or campaign art if established brand) |
Real-World Translation
Physical space visuals (signage, posters, wayfinding concepts) | Packaging or merch mockups | Environmental graphics | Print collateral (flyer, poster, zine cover)

Duration

5 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe InDesign

Adobe Photoshop

CapCut

Figma

Procreate

Industries

Arts & Entertainment

Design

Content Creation

More services

Logo Design Package

Example projects

STARTING AT

$1,500

fixed rate